SOCi, Inc., the CoMarketing Cloud for multi-location enterprises, announces the appointment of Alistair Jessiman, NACD.DC, CFA, to its Industry Advisory Board. A seasoned leader with deep expertise in financial services and transformative experiences at PNC, Jessiman brings strategic insight to SOCi’s mission of empowering brands to optimize local search visibility and customer engagement.
“SOCi’s platform enables brands to make that critical first impression and build lasting local trust, and I see them as an essential partner for financial service firms looking to elevate local brand discovery,” said Jessiman. “SOCi’s approach is not just about technology, but about true partnership with clients across business functions, especially in the financial sector, where decision-making often involves multiple stakeholders.”
In his role as an advisor, Jessiman will lend his industry knowledge to guide SOCi’s further expansion into financial services, where local discovery and brand visibility are critical. Throughout his career in banking & investments, Jessiman led initiatives that redefined customer engagement, emphasizing a customer-centric approach—a principle that resonates with SOCi’s vision.
Jessiman was drawn to SOCi by the company’s commitment to addressing clients’ challenges directly, bridging technology with actionable solutions. He will work closely with SOCi’s leadership to advise on strategy, messaging, and outreach to key financial institutions.
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