In 21st Century, Social media has become an essential part of life. And, that’s particularly true for business owners who are looking to connect with customers, influencers and even potential investors.
While having a social media marketing strategy is a necessity, it can turn out to be extremely time-consuming. Between updating your profile, coming up with content, responding to customers, and sharing content, managing your social media accounts can become a full-time job. Here Social Media Automation can come in as a savior, and help you in saving your time and also optimizing your performance martech news.
What is Social Media Automation?
Social media automation is the process of optimizing social interactions utilizing automated tools. This can incorporate scheduling social posts ahead of time or republishing popular articles. Automating social media publication, engagement, and management decrease the time spent on maintaining and growing brand accounts. Therefore, time and resources could be allocated toward other areas of the marketing budget and meeting strategic goals martech.
There are many benefits to social media automation, here we have listed a few of them:
Efficiency: Scheduling many posts in advance that can be shared on multiple networks while simultaneously saving you time.
Easy to use: The user experience is smooth sailing. You quickly plug your social profiles into the tool and get started with scheduling.
Business growth: The more consistent and active you are on social media, the higher is the traffic you drive to your site. This means better business and better search engine results.
What you can do with Social Media Automation
There is a common misconception that automation tools are intended to make social media marketing a totally hands-off process. This isn’t the case.
While social media automation tools can save you time and effort, it won’t replace what needs to be done by a human.
Here we have listed a few things that can be done with an automation tool:
- Schedule and optimize posts for the most engagement
- Curate content from blogs you love
- View reports for valuable insights across multiple networks
- Make custom responses to common customer queries with chatbots
The system for automating social media
When you realize that automation and conversation go hand-in-hand, you can truly work to develop an efficient and effective process. Understanding and implementing Social Media Automation isn’t arcane, here are four steps to start your well-rounded automation plan:
Understand when to automate and when to engage
Automation can be a bit addicting. When you unlock efficiencies in a single area, it is tempting to keep going until you’ve mastered your complete workflow. With social media, it is important to resist the temptation not everything is meant to be automated. Even big brands have struggled with understanding when and how to walk the fine line of engagement and automation.
Choose your tools for automation
Detecting and sharing great content online is a useful method to fabricate a brand and an audience on social media. Automation helps this process in two ways: It gives a method of posting these updates at the best times for your audience, whether you’re around or not, and it frees you up to have more time to find amazing content to share.
Find your ideal automation schedule
Beyond content curation, many social media users will find themselves sharing retweeting, thoughts, quotes, and more through their network of choice. If these posts are not time-sensitive, these would make perfect sense to automate and schedule.
Create methods to stay tuned in to the conversation
Bloggers usually want to share their latest posts to as many social places as possible, and since nearly everything that ends up on the blog ends up on social media, automation is helpful here. You can automate so that new posts get transferred directly into your social media channels. The only catch here is that you’ll want to check the formatting of everything before you set this procedure in motion. Remember to stay tuned with feedback from your audience. Blind blasting of RSS content can scream automation; this can be a turnout to be discouraging for your social audience.
Take away
Social media has proved its virility and there is nothing to run from it. Every marketing organization must include social media in their marketing campaigns to obtain all-round results of their efforts, and automation can act as a helping hand in this.
Social media automation is an ideal method to use social media channels for the growth of your business. Pick the automation tools that is perfect for you and follow these best practices to get the most out of social automation.
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ABOUT THE AUTHOR
Chandrima Samanta
Content-Editor at MartechCube
Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.