Advocacy, Loyalty & Referrals

Society Pass Incorporated releases Society Pass


Society Pass Incorporated (“SoPa”) (Nasdaq: SOPA), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces the release of its universal, open-loop loyalty application, Society Pass, for its 3.3 million registered consumers and 650,000 registered merchants on the Society Pass ecosystem to buy, earn and redeem loyalty points, Society Points.

Consumers and merchants can now download Society Pass either on:

  • Apple Store or
  • Google Play.

With Covid-19 restrictions being lifted throughout SEA, merchants are increasingly using loyalty programs to competitively differentiate themselves and drive digital transformation for their businesses. MarketsandMarkets forecasts that the global loyalty management market size to grow from US$8.6 billion in 2021 to US$18.2 billion in 2026. SoPa’ multi-brand ecosystem allows e-commerce consumers to purchase goods and services, earn and redeem loyalty points, and refer friends with frictionless ease at numerous types of retailers, whilst facilitating a unified approach to customer rewards and incentives for merchants.

Rokas Sidlauskas, Chief Marketing Officer of SoPa, comments, “The Society Pass loyalty platform creates long lasting customer loyalty via rewards and incentives, replaces cash discounting, and generates additional revenues for merchants. By designing personalised offers and experiences, we make the shopping experience even more rewarding across our family of brands, whether it is purchasing clothes on the Leflair fashion marketplace to buying airline tickets/hotel rooms on the NusaTrip travel platform to redeeming e-sim services on the Gorilla Network telecoms app. Our business strategy encourages cross-vertical shopping for our registered consumers and registered merchants in the SoPa ecosystem. In essence, Society Points means the more our customers buy from merchants, the more rewards they will get, and the more revenue generation for our merchants. Our platform encourages continuous consumer engagement with brands, thereby increasing conversions.”

Mr. Sidlauskas adds, “We look forward to formally launching Society Pass at our product launch party in Singapore on 28 June 2023.”

Society Pass/Society Points cover 3.3 registered consumers and 650,000 registered merchants in Vietnam, Indonesia, Philippines, Singapore and Thailand. Users on the lifestyle, f&b delivery, telecoms, and travel verticals can pay for goods and services in-store, in-app or online. Society Pass’ digital wallet allows users to pay for goods and services by scanning QR Codes and making payments via credit card, debit card, or Society Points. SoPa provides an easy and convenient online e-commerce shopping experience, with a single UI/UX that integrates with all the businesses within its ecosystem.

Howie Ng, Chief Technology Officer of SoPa, explains the Society Pass technology platform, “We designed a best-in-class user interface supported by fully integrated backend infrastructure to kickstart a virtuous cycle of revenue generation and loyalty creation in SEA. Our smooth registration process allows consumers to redeem points for coupons, refer friends, earn SOPA points, view wallet balance, change your profile and settings, purchase SOPA points, store multiple credit cards, and settle purchases in real-time. As we build out our loyalty platform, the Society Pass loyalty app will offer a wide range of offers and reward options: gamification, badges, tiers, birthday surprises, and early access privileges.”

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