Spinutech, a leading full-service digital agency, announces a strategic leadership transition as industry veteran Tina Posey joins the company as Chief Executive Officer (CEO). After more than two decades as CEO, Spinutech co-founder Marc Reifenrath will transition into the role of Chairman of the Board, where he will continue to support the company’s vision, leadership team, and strategic growth initiatives.
“Spinutech’s success has always been rooted in our people, our culture, and our relentless focus on driving measurable impact for our clients,” said Reifenrath. “As we look to grow, Tina’s deep expertise in performance marketing, AI-powered solutions, and scaling operations for enterprise brands makes her the perfect fit to lead us into this next chapter.”
Posey brings more than 20 years of leadership experience, including her roles as the former CEO of Publicis Groupe’s Hawkeye and Omnicom’s agency Javelin. Throughout her career, she has demonstrated a unique ability to scale agencies, modernize marketing capabilities, and drive sustainable growth in dynamic, highly competitive landscapes.
As CEO of Javelin, Posey spearheaded the strategic transformation of the agency’s go-to-market approach, elevating its market position through an agile, high-performance organizational model designed to drive sustainable growth and profitability. As a client-focused leader, she consistently delivered measurable business outcomes by aligning capabilities with a performance-driven framework and flexible operating model to meet the needs of modern brands.
“Tina’s arrival signals an exciting new phase for Spinutech,” said Kevin Hourigan, President of Spinutech. “Her ability to translate emerging technologies into meaningful business outcomes aligns perfectly with our commitment to delivering best-in-class digital solutions. We are confident that her leadership will drive even greater impact for our clients.”
With deep expertise across the full spectrum of advertising and marketing, Posey has helped some of the world’s most recognized brands — including AT&T, Disney, Google, CVS, FedEx, Bank of America, Novartis, and Mercedes-Benz — navigate market shifts and capitalize on emerging opportunities. Her entrepreneurial mindset and ability to align data-driven decision-making with bold creativity make her uniquely positioned to lead Spinutech through its next stage of evolution.
“I’m honored and excited to join Spinutech and build on the incredible foundation that Marc and the team have created,” said Posey. “At a time when brands are demanding more agility, intelligence, and precision from their marketing, Spinutech’s deep expertise and results-driven strategy is exactly what brands need to navigate today’s rapidly evolving digital landscape.”
Posey’s leadership will focus on growing Spinutech’s capabilities in AI-powered marketing solutions, full-funnel strategy, and customer experience optimization — ensuring the agency continues to drive innovation and measurable outcomes for its clients.
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