- Octa, an online trading app, boosted its user acquisition efforts thanks to SplitMetrics Acquire and AppsFlyer integration
- Highest partnership level with AppsFlyer solidifies SplitMetrics’ position as a leading technical app growth solution
- Integrates with SplitMetrics Acquire, an AI-powered platform that automates and optimises Apple Search Ads campaigns
App growth solutions company, SplitMetrics, has strengthened its partnership by achieving the Premier Partner status with AppsFlyer, the global leader in marketing measurement, attribution, and data analytics.
The integration of SplitMetrics Acquire and AppsFlyer enabled Octa, an online trading app, to significantly grow its customer base on iOS. Octa integrated SplitMetrics Acquire and AppsFlyer into its standard workflow. They use SplitMetrics Acquire daily to monitor the growth of activations, spending changes, share of voice (SOV) to gauge the effectiveness of their campaigns and optimization; and AppsFlyer for daily keyword-level data.
The Premier Partner status is the highest partnership level within the AppsFlyer Partner Program and recognises SplitMetrics’ deep technical integration with AppsFlyer’s industry-leading mobile measurement platform through its flagship product, SplitMetrics Acquire, which enables marketers to automate and optimise Apple Search Ads campaigns at scale.
As a Mobile Measurement Partner (MMP), AppsFlyer attributes, processes, and organizes app data to deliver a uniform assessment of campaign performance metrics. By providing an unbiased view of the consumer journey, AppsFlyer enables marketers to better understand which media source deserves credit for driving a conversion.
The Premier Partner designation goes beyond technical integration and signifies a strong, collaborative relationship built on mutual trust and expertise. This elevated partnership will enhance the mutual value SplitMetrics can bring to customers. As a Premier Partner, SplitMetrics will gain access to additional AppsFlyer Partner Program packages and activities, which can greatly benefit customers and drive innovation to transform their marketing strategies.
Max Kamenkov, CEO & co-founder, SplitMetrics, said: “The Premier Partner recognition underscores our commitment to providing our customers with the most advanced and effective solutions for measuring and optimising their mobile app marketing efforts. The integration between SplitMetrics Acquire and AppsFlyer will empower mobile businesses to make data-driven decisions that drive real results.”
Camila Carneiro, Director of Partnership Development EMEA, LATAM and North America, AppsFlyer, said: “We are delighted that SplitMetrics has become one of our highly valued Premier Partners. It is a testament to the collective value we offer and the range of cutting-edge services SplitMetrics offers its clients. I am very pleased that our collaboration has already achieved such strong results with Octa.”
Octa User Acquisition Team said: “The integration of AppsFlyer and SplitMetrics was one of the best decisions for driving new user growth on iOS. Over the past few years of collaboration, we have significantly increased user acquisition through Apple Search Ads, thanks to both the support of the SplitMetrics team and the platform’s functionality, as well as the precise keyword-level data provided by AppsFlyer, which we use for daily campaign optimization.”
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