SpotOn Retail enables small businesses to compete with big-box stores, meet changing shopper expectations and capture more business from record retail sales
- 72% of Americans would prefer to buy from an independent store rather than a national retailer if they were equally convenient and reliable
- Simple, integrated business management solution enables retailers to sell in-store and online with one integrated catalog, plus essential tools like marketing and loyalty
- Integrations provide access to the same convenient fulfillment offerings as big-box competitors, including curbside pick-up, same-day delivery, and nationwide shipping
SpotOn, a leading software and payments provider, has introduced SpotOn Retail, a fully integrated omnichannel solution for retailers and service providers to serve customers in-store, online, and anywhere they need to be. The integrated business management solution includes a comprehensive in-store-and-online catalog, a point-of-sale, and an eCommerce site – all managed through one seamless, intuitive dashboard. SpotOn Retail arrives just as retail sales set a record in October to give small retailers a way to create new revenue streams and compete with big-box retailers.
SpotOn Retail was built from the ground up to address the evolving needs of retailers and changing consumer preferences. SpotOn commissioned a new survey, conducted online by The Harris Poll among over 2,000 US adults, and found 78% of Americans would be more likely to purchase from a store offering both in-person and online purchase options over a store that offers only one purchase option, making a flexible, omnichannel solution vital to retail success. SpotOn Retail connects all the essential business tools – point-of-sale, eCommerce, stock management, marketing and review management, loyalty, local delivery, and nationwide shipping – making it easier for independent retailers to reach new customers, create new revenue streams, and compete against national retail chains.
One integrated catalog for all channels
Today, business owners are forced to manage their eCommerce and in-store product catalogs separately. With SpotOn Retail, clients can now manage one integrated catalog that connects in-store and online stock through one intuitive dashboard, saving time and avoiding mistakes.
A business owner can determine all the necessary variables of a product or service and choose whether they are available in-store, online, or both, and easily publish to their in-store point-of-sale devices and eCommerce store from the dashboard – anytime, anywhere. Now retailers can sell unlimited products and services from anywhere and sync all sales with real-time stock management, automatically reconciling stock count across locations. The catalog gives retailers full control over their locations, sales channels, modes of shipping and delivery, as well as team member access, taxes, fees, discounts, and tipping.
Convenience to compete at scale
The SpotOn/Harris Poll survey also revealed that 68% of Americans would prefer to buy holiday gifts from an independent store instead of a national retailer if they were delivered to their doorstep. SpotOn offers independent retailers the competitive advantage of national shipping, next-day, and same-day delivery through integrations with Shippo and DoorDash.
In-store and curbside pickup have exploded in popularity as well, and 40% of Americans say they would be more motivated to purchase from an independent retail over a larger, national retailer by the availability of “buy online pickup instore”. SpotOn Retail’s catalog makes the pickup process seamless with options to provide lead times, days, and times of availability, as well as for instructions for customer pickup to ensure a seamless employee and customer experience.
“For small and mid-size businesses with storefronts, the idea of being able to offer buy-online-pickup-in-store (BOPIS) and curbside pickup was traditionally reserved for larger retailers,” stated Doron Friedman, Chief Product Officer of SpotOn. “With SpotOn Retail, we are providing the small retailers the support and solutions they need to compete with the big box stores and making it easier for consumers to choose small businesses.”
As with all SpotOn technology, SpotOn Retail’s payment processing solution offers flexibility, transparency, and fair pricing and features convenient, digital payment options, including Apple Pay, Google Pay, PayPal, and Venmo.
A total business management solution
SpotOn Retail includes a new omnichannel point-of-sale system complete with handheld and counter hardware, as well as an eCommerce storefront, called SpotOn eCommerce. For clients that need a full website build, SpotOn will create a custom website and online store at an affordable price, in as little as 40 hours.
The SpotOn dashboard is included with SpotOn Retail, offering retailers access to digital marketing, review management, and reporting tools to run and grow their business through data-driven decisions. From launching a seasonal promotion to introducing new products or services, SpotOn marketing tools give retailers the power to create an integrated campaign across email and social media, as well as digital coupons. With robust reporting, business owners have easily digestible insights into sales, labor, and stock to drive smarter decision-making to drive revenue.
More than half of Americans (56%) say they regularly make unexpected purchases as a result of loyalty program offerings. SpotOn Retail clients will be able to take advantage of a digital loyalty program to increase revenue and build repeat business. Built into the SpotOn Retail dashboard, the loyalty program will allow retailers to automatically enroll customers during checkout, create custom rewards, send automated email deals and increase sales with every check-in and redemption.
Retail sales show no signs of slowing down. According to the U.S. Department of Commerce, consumers spent a record $638 million at stores and restaurants in October, up 1.7% from September and 21% above pre pandemic levels. To learn more visit Spoton.com/Retail.
Survey Method:
This survey was conducted online within the United States by The Harris Poll on behalf of SpotOn from October 7-12, 2021 among 2,053 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Megan Palmer at SpotOn.
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