SpotX, the leading global video advertising and monetization platform, today announced the certification for and support of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK). The new integration helps facilitate third-party viewability and verification measurement for ads served to mobile app environments without using multiple measurement provider SDKs.
As content consumption on mobile continues to increase around the world, so has advertising spend on the medium. In fact, nearly a quarter of digital advertising budgets are allocated to mobile apps, according to a report conducted by Forrester Consulting on behalf of PubMatic.
“With so many marketers investing in mobile app advertising, measuring mobile impressions is more important than ever, and yet it remains a challenge across the industry,” said Nick Frizzell, VP, brand safety and inventory operations, at SpotX. “The OM SDK allows publishers to access multiple SDKs collapsed into a single integration which simplifies the process without sacrificing functionality, which is why we are advocating for all of our clients to adopt it.”
By updating to the latest SpotX iOS or Android SDK, publishers will have access to Open Measurement support, automatically get the benefit of IAB Tech Lab certification, and improve overall load performance. Additionally, the OM SDK gives advertisers peace of mind and enables them to make media buys more confidently, knowing that OM-compliant inventory provides unprecedented transparency and measurement.
“As one of the founding members of the IAB Tech Lab’s Open Measurement working group that manages the creation and adoption of the OM SDK, DV applauds the steps SpotX has taken to integrate and promote adoption,” said Matt McLaughlin, COO at DoubleVerify, the leading independent provider of marketing measurement software, data and analytics. “The OM SDK is a critical tool that enables advertisers to get consistent media quality signals across environments – resulting in greater transparency and giving brands greater confidence in their digital investment.”
“The creation of the Open Measurement SDK has been an industry-wide initiative, with 39 companies now certified by the IAB Tech Lab, enabling hundreds and thousands of mobile apps,” said Dennis Buchheim, Executive Vice President and General Manager, IAB Tech Lab. “Continued ecosystem adoption and support will drive the entire supply chain towards increased efficiency, transparency, and flexibility.”
SpotX, an RTL Group company, is the leading video advertising platform unifying TV and digital video globally. Our solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to premium inventory. We deliver the data, control, transparency, actionable and real-time insights, and expert service needed to understand buyer behavior, manage access and pricing, and maximize revenue. With best-in-class technology purpose-built for video, our brand-safe solutions are employed by some of the largest media owners in the world including A+E Networks, AT&T, The CW Network, Discovery, Electronic Arts, E.W. Scripps, Fox Corporation, fuboTV, Gannett, Microsoft, Pluto TV, Roku, Samba TV, Sling TV, Vudu by Walmart, as well as IP Deutschland, Groupe M6, and Prisma Media in Europe and Dentsu CCI in Japan. SpotX also partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more. Headquartered in Denver, SpotX has 27 offices worldwide including Amsterdam, Chicago, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. Learn more at www.spotx.tv.