Spreetail Raises $208M in Funding


Spreetail, one of the largest global ecommerce accelerators for manufacturers and the first to reach $1B in revenue in 2021, announced it closed a funding round bringing in $208M. The round was supported by McCarthy Capital, internal management, and other investors to bolster the business with Moelis & Company LLC acting as the exclusive placement agent. This injection will enable the company to enhance technology efficiencies and support brand partner growth.

The investment comes on the heels of Spreetail announcing in September 2022 its acquisition of Buy Box Experts – a performance marketing agency with a deep-seated history of driving brand success on Amazon. Expansion of capability offering combined with additional inward investments, positions Spreetail to lead its peers in the ecommerce accelerator space in 2023 and beyond.

While projections of ecommerce growth appear to be slowing, Spreetail is strategically poised to weather what some are calling the “ecommerce winter.”

“Many brands, aggregators, and agencies are heavily leveraged moving into 2023,” said Spreetail Global CEO, Brett Thome. “We have read the writing on the wall around post-pandemic shifts in consumer behavior combined with inflationary concerns and have repositioned Spreetail to increase our investment into our brand partnerships, our technology, and our organization this year. We understand the future of Spreetail needs to be focused on mutual growth with our brand partners while investing in our tech stack. Every penny is being injected back into the business to do this which will add stability to the future growth of Spreetail for years to come.”

“Spreetail’s accelerator capabilities simplify a brand’s ability to diversify retail investment, increase access to new shoppers, and scale product offering faster than ever before,” stated Owen Carr, Spreetail North American CEO. “We are focusing our efforts to strengthen brand relationships and invest in our channel partnerships. To do this we are bringing in the right brands, expanding channel partnerships to reach more customers, and advancing our capabilities. Today it takes resilience to adapt to the ever-changing world of ecommerce and that is a must for any successful company.”

Discover the latest marketing tech tools and techniques with Martech News. Follow us on MTC Podcast for new episodes and updates.

Previous ArticleNext Article