Social Media Marketing & Monitoring

Sprout Social appoints Erika Trautman as Chief Product Officer


Sprout Social, Inc., an industry-leading provider of cloud-based social media management software, announced the appointment of Erika Trautman to chief product officer, effective July 15, 2024. As chief product officer, Trautman will oversee Sprout’s global product organization and focus on elevating and expanding Sprout’s innovative product offering.

Trautman brings more than 15 years of experience in technology to Sprout with a career that has spanned work as a start-up founder to the management of billion-user products. Prior to Sprout, Trautman was the senior vice president and general manager of the work management portfolio at Atlassian, where she was responsible for driving hundreds of millions in revenue for the company through industry-leading product and AI strategy. Trautman also previously held the role of product director at Google, where she helped achieve broad adoption and significant year-over-year revenue growth for Google Drive and Editors (including Docs, Sheets and Slides) as the company navigated exponential demand to scale during the pandemic. Additionally, she reinvigorated end-user innovation for the Google Editors suite of collaboration tools and implemented machine learning initiatives across the portfolio.

“I have always been drawn to the unique and interesting experiences this world has to offer, so when the opportunity presented itself to join the incredibly talented Sprout team and work on the #1 Best Software Product, I couldn’t pass it up,” said Trautman. “Social media has an unparalleled ability to fuel business growth and help marketers maximize ROI, and I look forward to empowering brands to achieve success with a product that delivers cutting-edge innovation and AI advancements in an ever-changing digital landscape.”

“Erika’s proven track record of building innovative products, paired with her focus on driving growth, will accelerate the speed and scale at which Sprout is already operating as we continue to develop the most powerful social media solutions on the market,” said Justyn Howard, CEO of Sprout Social. “I am excited for Erika to lead Sprout’s next evolution of product strategy and bring her deep experience as a product leader to inspire the team as they solve some of the hardest problems in the business.”

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