StackAdapt and HubSpot Integrate to Expand First-Party Data


StackAdapt, the leading multi-channel advertising platform, has joined HubSpot’s App Partner Program through a certified integration and selected as one of 22 apps deemed 2024’s Essential Apps for Marketers. HubSpot, a top-tier customer platform for scaling businesses, collaborates closely with app partners like StackAdapt to enhance growth by amplifying the value of their applications and promoting high-quality apps within the HubSpot App Marketplace.

The StackAdapt and HubSpot integration simplifies audience syncing, boosting campaign efficiency by eliminating manual uploads. Users can easily sync their CRM lists from HubSpot to StackAdapt, ensuring updates in HubSpot’s CRM automatically update in StackAdapt. When users update their CRM in HubSpot, they can create custom segments using their contact lists, which will be automatically updated in StackAdapt to ensure users leverage the most up-to-date audiences when targeting their acquisition, loyalty and retention campaigns.

“We’re always looking to partner with companies and tools that make it even easier for our customers to achieve their growth goals,” said Scott Brinker, VP of Platform Ecosystem at HubSpot. “StackAdapt’s offering does just that, and we’re excited to have them as part of the App Partner Program.”

The integration enables marketers to activate their first-party data to help expand their reach and target the right audience. During campaign setup, users can activate lookalike audiences to connect with new customers resembling their existing first-party audience. The customer match feature allows for effective upselling or cross-selling to the current customer base, while suppression lists offer an opportunity to further sharpen targeting precision.

“We’re very excited to have StackAdapt earn the certified integration designation in the HubSpot App Marketplace,” said Michelle Yien, Strategic Alliance Manager, Channel Partnerships. “With our HubSpot integration, marketers can maximize their ROI by creating highly-personalized ads that build new leads and deliver results.”

With more than 40 supply partners across native, display, video, connected TV (CTV), audio, in-game, and digital out-of-home (DOOH), StackAdapt gives users the reach and confidence they need to scale their campaigns effectively and achieve superior performance.

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