Display & Programmatic Advertising

Starcar Car Rental Invests in Clevertouch Digital Signage

programmatic display ads

Boxlight Corporation (Nasdaq: BOXL), a leading provider of interactive technology, digital signage, and software solutions, today announces that Starcar Car Rental (Hamburg, Germany) has implemented Clevertouch Technologies digital signage in its stations across Germany.

Before the implementation of the CM-Series digital displays, Starcar marketing campaigns involved brochures, posters, flyers, etc. which could not easily be changed. To have more flexibility and control over a variety of campaigns, Starcar invested in displays in seven of its offices with plans to convert all locations – over 60 locations – by the end of 2022. The CM-Series digital displays can be managed centrally, are easy to use, and add a modern feel to any location.

Justine Voogd-Thieß, Starcar marketing project manager, stated, “The aim was to digitize the advertising and display it in a targeted manner. That is now possible – we develop an advertisement centrally and can immediately adapt it to the format with a click of the mouse in all or just one station.”

For a full case study of Starcar Car Rental, please visit Boxlight or Clevertouch.

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