StatSocial Inc., the leader in earned media and influencer insights, is pleased to announce the appointment of David Barker as the company’s new Chief Executive Officer. Barker replaces Michael Hussey who is moving to the position of President. Barker is an experienced digital media executive with strong connections to market leaders in the industry. Prior to joining StatSocial, he served as President of Data Solutions and Innovation at Cision and Vice President of Media and Data Platform Sales at Oracle. He has also held senior positions at Accenture and Adobe Systems. David holds a Bachelor of Engineering degree from Cornell University and an MBA from Columbia Business School at New York’s Columbia University.
Michael Hussey, Founder & President, said: “Over the past five years StatSocial has developed a one-of-a-kind earned media and influencer audience platform. We have used our technology to successfully work with many of the world’s leading brands and agencies to connect strategy, insights and media activation, something no other company has been able to accomplish at our scale.
“To capitalize on our technical leadership and momentum in the market, we recently completed a significant financing round. David is joining us to guide the company to the next stage in its development. David has a proven track record of partnering with industry leaders and building successful and highly engaged sales and service teams. His ability to turn innovation into customer-driven market solutions makes him an ideal fit for StatSocial, so I’m delighted to have David join us.”
Commenting on his new position, David Barker stated, “Michael and I share a common vision for how StatSocial can revolutionize the marketing technology industry. The platform he and his team have developed demonstrates the value of earned media audiences across insights and marketing programs while complying with data privacy standards. In my experience, no other platform offers the scale, depth, and accuracy of insights to support all CMO initiatives. I am really excited about the opportunity to work with the team and lead StatSocial to the next stage of its strategic development. StatSocial’s data fills an important gap across the marketing technology landscape, and I am confident that we will be a leading supplier of data and insights across the marketing technology industry.”
StatSocial enables brands and agencies to gain extensive insights on consumer and market trends while being able to identify their best consumer prospects. The company’s earned media data platform is built on a taxonomy of over 80,000 attributes (demographics, brand affinities, interests, media, influencers, and IBM Watson Personality Insights), linked to consumers covering 1.2 Billion Social profiles and 70% of US households. Clients can access insights and data through StatSocial’s proprietary reporting interface or across most marketing technology platforms.