Enterprise CMS Storyblok has partnered with AI-native web development platform Netlify. The tie up will enable brands to close the gap between content management and project development – opening the door to faster and more reliable content deployment times at scale.
The partnership is the latest move from Storyblok to help brands adapt to the impact of AI on their web presence. With consumers increasingly using AI search engines, companies have found that the visibility and accuracy of their brand online is suffering. This has necessitated new marketing strategies – particularly overhauling content hosted on websites. Storyblok’s partnership with Netlify is ideally placed to help brands quickly develop, structure and deploy their new content on a performant, AI-ready platform.
Using Netlify with Storyblok will provide teams with one connected workflow from creation to deployment. Developers can use any frontend framework they want and trigger automatic deploys with every published content update. Marketing teams can publish changes in Storyblok and see them live within seconds through Netlify’s global edge network. This creates a host of benefits for businesses including a lower total cost of ownership, no server maintenance costs, high reliability, faster site launches and enhanced security.
The collaboration with Netlify follows a host of product and partnership announcements from Storyblok that are designed around enabling brands to stay visible and confident on the internet. Last week, Storyblok announced a partnership with AI search monitoring solution OtterlyAI to enable brands to monitor how their content performs in multiple AI search engines against their competitors, and discover how they can optimize it to improve their AI search visibility.
“We’ve seen it over and over again – customers nailing the content side but struggling to get that project out into the world quickly, reliably, and at scale. Their marketers wait days for pages to go live, while their developers spend nights patching servers or untangling deployment scripts,” Dominik Angerer, CEO and Co-Founder of Storyblok, said. “With AI upending content strategies, these delays and pain points are simply not tenable, that’s why we’ve partnered with Netlify. It takes care of the heavy lifting behind the scenes: global hosting, edge delivery, caching, scaling, so teams can create and ship amazing projects.”
The web is evolving into a space where both humans and AI agents interact with content,” said Mathias Biilmann, CEO and co-founder of Netlify. “Agent Experience (AX) is about designing sites that communicate clearly to both. Our work with Storyblok helps teams publish structured, intelligent sites that perform well today and keep pace with the AI-driven changes shaping the web.”
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