CMS & Web Experience Management

Storyblok Expands to APAC

Digital storytelling requires flexible technology: New data shows only 13% of APAC companies are happy with their monolithic CMSs, and 46% are considering moving to a headless CMS

Storyblok, the content management system (CMS) category leader for 2022 that empowers both developers and content teams to create better content experiences across all digital channels, today announced its expansion to APAC (Asia-Pacific).

Brands across APAC such as Pizza Hut Australia, FC Sydney, Liberty Finance Australia, Vicinity Centres, Treasury Wine Estates, Crimson Education, Octopus Deploy, and Akasa Air already use Storyblok as the content engine for their digital experiences.

In recognition of the massive growth potential throughout APAC, Storyblok hired Marcus Paterson as its APAC Sales Manager. Marcus has held leadership roles at National Australia Bank, Fuji Xerox, and Leidos Australia. He’s now based in Thailand to support customers across the region and is actively growing a sales team and related support roles.

“After working throughout APAC for over 20 years, I’ve come to understand the unique challenges that companies face in this part of the world,” said Marcus Paterson, APAC Sales Manager at Storyblok. “Agile and secure content management continues to be something that all sorts of businesses struggle with. With Storyblok, your marketing and content teams have a future-proof CMS that enhances content experiences at any scale.”

To understand more about content management in APAC, Storyblok surveyed 301 professionals who use a CMS in Australia and Singapore.

The survey revealed the following key insights:

  • Only 13% of APAC companies are happy with their monolithic CMSs
  • 46% are considering moving to a headless CMS
  • The CMS features that are most important: #1 Security, #2 Website speed, #3 Easy to use for content creators
  • 61% are worried about the security of their CMS
  • 67% use 2 or more CMSs
  • 68% deliver content in more than one language
  • 12% are using their CMS to deliver content in virtual reality, and 9% in augmented reality

“Based on our great success so far in APAC, we knew now was the right time to invest more heavily in the region,” said Sascha Ploebst, VP of Sales at Storyblok. “The data shows us that local companies are ready to move to headless CMS solutions to improve their digital storytelling.”

“Our expansion into APAC is an important milestone in the global growth of Storyblok,” said Dominik Angerer, Co-Founder and CEO of Storyblok. “Audiences all over the world demand better content experiences that traditional CMS platforms were never built for. Storyblok already offers a cloud-native CMS to manage all content in one place with data centers in the US, Europe, and a dedicated instance in China. I’m also proud to announce that we are planning to offer a locally hosted option in Australia soon for organizations that need this.”


  • Download The State of Content Management in APAC report to see the full survey results:
  • Learn more about Storyblok:
  • View Storyblok’s press kit:
  • See case studies:

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