STRATACACHE today announced the opening of a new China Customer Center in Shanghai for Scala China, part of the STRATACACHE family of marketing technology companies. The new office announcement follows STRATACACHE’s 2018 acquisition and rebranding of Scala China and further strengthens STRATACACHE’s commitment to high-rate growth and client support in the Asia-Pacific region with a specific focus on China.
The Scala Customer Center houses offices for 25 new Scala China employees including additions to the team in Professional Services, Engineering, Research and Development, Sales, Marketing and Support. Scala China also maintains a 250,000 square foot manufacturing and operations center in Ningbo, producing all-in-one intelligent computing and tablet devices.
The new Shanghai center accelerates STRATACACHE’s commitment to customer success and innovation in China. “We are continuing collaboration with existing and new customers and partners in this world class city, enabling rapid innovation and partnership to introduce new products and solutions into the growing Chinese market,” said Chris Riegel, CEO of STRATACACHE.
“Establishing a Customer Center in Shanghai further strengthens our position as a global leader in digital signage and opens significant new doors in China,” said Manish Kumar, Managing Director & SVP of the Asia-Pacific Region. “The new office space allows us to have a strong engineering and support team in a flagship retail city. Shanghai is directly involved in the evolution of retail technology throughout the Asia-Pacific region. Shanghai enhances our ability to offer local support in China, while closely overseeing our growing Chinese business. Leading retailers and brands see that our investment in infrastructure and growth in China and Asia-Pacific uniquely positions us to assist in their success.”
Shanghai will also serve as the first host city for an upcoming Scala Customer/User Forum in 2019, to be held on a regular basis in major cities across China. Scala, a company in the STRATACACHE family with a 30+ year history driving large-scale digital signage projects around the world, is the lead brand for STRATACACHE in Europe and Asia. The acquisition and strategic rebranding of Scala China strengthens not only the global STRATACACHE service delivery capability but also the innovation and new product development capabilities of Scala and STRATACACHE globally. STRATACACHE’S commitment to Asia-Pacific regional growth is supported by the June 2018 announcement of a new India headquarters in Bangalore and a February 2019 announcement of a new regional headquarters in Singapore.
STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results.