Marketing Automation

Strategic IC Achieves Gold Tier Accreditation for its Intent-Driven ABM Programmes

marketing automation

Strategic IC, the Account-based Marketing Automation Agency, is delighted to announce that it has become a Gold Tier Nexus accredited partner, after demonstrating exemplary use of the predictive analytics tool, Nexus, in its Account-based Marketing programmes to deliver outstanding results to its clients martech news.

Alex Embling, CEO of Strategic IC, commented: “We are thrilled to be announced as the first ABM Agency to receive gold tier Nexus accreditation. Our relationship with Cyance has grown from strength to strength over the course of the last few years.”

Mr Embling continued: “Both companies have invested heavily in the relationship and this is reflected in this significant milestone for Strategic IC. The gold tier accreditation displays the value that we as an ABM agency provide to our clients where data (and buyer intent data in particular) is at the heart of all our client campaigns driving accelerated pipeline and revenue growth martech.”

Jon Clark, CEO of Cyance, added: “Strategic IC works with some amazing clients and delivers truly remarkable results. Throughout the accreditation process, the Strategic IC team were able to demonstrate how they deployed intent data at every stage of their ABM programmes – from planning to account selection to prioritisation to content creation and campaign execution to deliver highly targeted campaigns yielding fantastic results.”

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