SugarCRM Recognized as a Leading Vendor for Sales Force Automation

Sugar Sell Makes the Hard Things Easier with Automation for Core Sales Force Automation Competencies and AI-Powered Predictability

SugarCRM, provider of the award-winning AI-driven CRM platform, today announced it has been named to the Constellation ShortList™ for Sales Force Automation in Q1 2023.

To compile this ShortList of 12 vendors, Constellation evaluated more than 70 solutions, based on client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.

In the ShortList, Constellation Research Vice President and Principal Analyst Liz Miller underscores the paramount importance of SFA usability for sales teams’ adoption, making mobile access, Artificial Intelligence (AI) and machine learning (ML) powered digital assistants, automated workflows and processes for data capture, entry and analysis must-have features. “Users from sellers to supervisors expect more robust account analytics and insights that directly benefit salespeople and tools that reduce manual data entry and surface actionable insights for optimized performance,” said Miller.

Sugar’s sales force automation solution, Sugar Sell, empowers sales teams to drive revenue, increase efficiency, shorten sales cycles, and deliver meaningful buying experiences. Powered by SugarPredict, Sugar Sell helps accelerate deal velocity and improve productivity with AI-driven lead conversion, Ideal Customer Profile (ICP), and opportunity-close predictions.

“We’re proud that Constellation Research has recognized SugarCRM for our leading sales automation solution that addresses the needs of today’s next-gen sales organizations,” says Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “Sugar Sell empowers sellers to focus on the right leads and opportunities, engage customers anywhere, manage pipeline and forecast, and quote and close deals efficiently, letting the platform do the work.”

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