Swoop, an industry leader in AI-driven, data-powered omnichannel healthcare marketing, announced its acquisition of MyHealthTeam, the creator of one of the largest and highly engaged opted-in patient social networks in the U.S. This acquisition marks a significant step in Swoop’s mission to transform healthcare marketing by fostering deeper, privacy-compliant connections between pharmaceutical brands, healthcare providers, and patients.
“We acquired MyHealthTeam – a leading opted-in patient universe because of their adept ability to build trusted, condition-specific patient communities at scale,” said Ron Elwell, Founder and CEO of Swoop. “This acquisition builds on our already strong position as an industry leader in patient-centric marketing. By strategically ‘bookending’ privacy-compliant marketing, we will be able to provide even further value to pharma brands and patients. On one end, we leverage millions of opted-in patients across 62+ condition-specific communities, delivering unparalleled depth and engagement. On the other, we scale precise patient targeting through programmatic channels, ensuring brands connect with the right individuals at the right time. Together, we help pharma brands build deep and authentic relationships in the patient community, and reinforce that messaging with treating physicians, and in every channel across the web and TV.”
A Shared Vision to Improve Patient Outcomes
Swoop and MyHealthTeam share a unified vision: improving healthcare outcomes by making it easy for patients to find the right community and medically-approved information, and support they need to best manage their condition. By joining forces, the two companies aim to greatly accelerate both the timeframe for achieving that vision as well as the scale of patients and conditions that can be served.
“More than anything else, our members facing chronic and rare conditions want to know what’s coming around the next corner and how they can best prepare for it,” said Eric Peacock, Co-founder and CEO of MyHealthTeam. “They connect and chat with other members, they consume the medically-approved articles and videos we create for them, and now we can bring Swoop’s vast depth of claims data, machine learning and AI capabilities to bear in delivering them information that is personalized based on where they are in their patient journey. You will be seeing us launch communities in many more conditions this year.”
Transforming Patient Engagement and Healthcare Marketing
MyHealthTeam’s 62+ condition-specific patient communities spanning chronic and rare diseases not only generate support and knowledge for members but also create valuable data. Through this de-identified, privacy-safe data, Swoop has further enhanced its capabilities to create meaningful, unique insights that identify engagement opportunities, elevate omnichannel marketing strategies, and help marketers better understand the patients’ need, driving more meaningful connections between patients, HCPs, and brands across their health journey.
“Our mission at Swoop has always been to harness the power of data and AI to create impactful, privacy-first solutions that connect patients and healthcare providers,” said Scott Rines, President of Swoop. “By integrating MyHealthTeam’s vibrant social communities into our omnichannel marketing suite, we’re advancing that mission in a monumental way. Together, we are bridging the gap between healthcare brands and patients to create more impactful, targeted, and seamless engagement strategies to ultimately improve patients’ outcomes.”
Benefits for Pharmaceutical Brands
Integrating MyHealthTeam into Swoop’s omnichannel marketing solutions will enable pharmaceutical brands to:
- Engage with a leading opted-in patient universe through trusted, condition-specific communities that build connection, and confidence.
- Scale opted-in patients reach across all channels for consistent, privacy-compliant engagement.
- Generate first-party data and leverage AI-driven insights to better understand their patient and HCP audiences and refine marketing strategies.
For more such updates, follow us on Google News Martech News