Customer Experience, Service & Success

Swrve Introduces AI-Powered Churn Propensity Scoring

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Swrve, the marketing and customer engagement platform announced the availability of churn propensity scoring to customers for global brands to recognize and prevent customer churn

Swrve, the global leader in real-time, relevant customer engagement today announced the availability of churn propensity scoring to customers. This enterprise-grade scoring of customer’s inclination to churn enormously increases retention rates and boosts customer LTV and revenue.

Swrve analyzes data from more than 14 billion touchpoints utilizing top tier, industry-specific algorithms, and models built to generate a score for each user interacting with a brand, regardless of whether that’s on the web, mobile, or digital TV platforms. The churn propensity score demonstrates how likely each user is to stop interacting with a particular application. Brands would then act on the score to develop retention campaigns and then deliver them to users on the basis of their individual propensity scores, in addition to other key behaviors and signals.

As per the Bain and Company, it costs five times more for a company to acquire a new client than it does to retain an existing client. This means that marketers and administration professionals today need to identify that concentrating on retention will drive measurable value over their customer journeys. Insights gained on customer behavior from the Swrve solution enables brands to respond quicker, with more relevant messages and offers, that reduce churn and increase retention.

Lisa Cleary, Chief Product Officer at Swrve said that having the ability to predict churn is exceedingly valuable for companies to drive retention and increase revenue. Adaptable propensity scoring model of Swrve permits marketers to segment customers and triggers engagement dependent on a blend of their churn propensity score and other behavioral data points. Swrve’s granular targeting capability is exclusive in the market and empowers marketers to create more effective retention campaigns, with relevant content delivered to every customer in real-time. Churn propensity scoring is a significant feature of Swrve’s marketing and customer engagement platform.

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