Media in 2025: defined by abundance, driven by algorithms
WARC’s latest forecasts show that global advertising spend surpassed $1trn for the first time in 2024, and is expected to grow 10.7% this year, to a total of $1.08trn. Global...
Tag: ad tech
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The Trade Desk Announces Agreement to Acquire Sincera
Global advertising technology leader The Trade Desk announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights to the advertising...
Start.io, Intent IQ partnership advances ad bids, audience reach
Start.io, an industry-leading, mobile-driven SSP, announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities. Under this partnership, Start.io matched mobile advertising IDs...
New brand design, new website: AdMaven levels up its game
AdMaven, the performance-driven online advertising and monetization platform for media buyers, affiliates, ad networks and publishers, announced a brand refresh and website redesign. The transformation represents a new era for...
New Mediaocean Report Reveals 2025 Advertising Trends
Mediaocean, the foundational partner for omnichannel advertising, released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviors. The...
SplitMetrics welcomes Eoin Hallahan as CRO
App growth solutions company, SplitMetrics, announces that Eoin Hallahan has joined the team as the new Chief Revenue Officer. Hallahan brings 16 years of sales expertise, with over a decade...
Four Marketing Technology Trends to Watch in 2025
Marketing technology is changing rapidly, and with different AI- and ML-powered tools and strategies in the picture, marketers need to focus on making stricter data privacy rules, understand the need...
51toCarbonZero Appoints Industry Veteran Sikorski as Advisor
51toCarbonZero (51-0), the only net-zero platform powering growth for media, marketing and advertising leaders, has appointed advertising industry veteran, Simon Sikorski as an Advisor. In this pivotal role, Sikorski will be...
CTS and Mediaocean Deepen Partnership, Deliver Bi-Directional Integration
Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a foundational partner for omnichannel advertising, announced a significant expansion of their...
Justin Wohl Joins Aditude as Vice President of Strategy
Aditude, a leading provider of cutting-edge, enterprise adtech solutions for publishers, announced the appointment of Justin Wohl as Vice President of Strategy. Wohl brings extensive experience in publisher monetization and...
