Colling Media Snapshot Survey: Colling Media
A Colling Media Snapshot Survey on TV streaming services reveals 92% of free subscribers also hold paid subscriptions, and 7 of 10 users express tolerance to advertisements. The Snapshot Study...
Tag: adtech solution
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Nexxen appoints Gretchen Johnson as Chief People Officer
Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the appointment of Gretchen Johnson as Chief People Officer. In the role,...
Fyllo|Semasio’s Contextual Transition, Jeff Ragovin becomes CEO
Fyllo|Semasio, the leading provider of contextual targeting solutions, announced today that Jeff Ragovin has been elevated from President to CEO. At the same time, Ragovin announced that the company has...
Skai releases Skai Decision Pro
Today, Skai unveils Skai Decision Pro — the first solution purpose-built for media executives to oversee and orchestrate advertising programs across any channel and publisher. Whether utilized alongside Skai’s activation solutions or independently,...
EXTE appoints Matthew Doherty as CEO for North America
After five and a half years as Senior Vice President of Sales at Teads, Matthew Doherty embarks on a new chapter as the CEO of EXTE in North America. The...
Taboola announced rapid adoption and results Maximize Conversions
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced rapid adoption and results for its performance advertising-focused bidding technology, called Maximize Conversions. Since launching just...
Xapads Media expands in China, appoints Huang Xu as Country...
Xapads Media, India’s leading programmatic Ad-tech platform, has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections...
lockr launches Alternative Identity Manager (AIM)
lockr, the first adtech-friendly single-sign-on (SSO) platform that allows consumers to manage their online identities, today announced the launch of its new Alternative Identity Manager (AIM), a unified container for...
The Refuel Agency Hispanic Explorer Study: Refuel Agency
A study from Refuel Agency, a leader for multicultural marketing, sheds new light on the crucial role of acculturation in Hispanic marketing campaigns. The Refuel Agency Hispanic Explorer Study™ looks...
Datawrkz adds Amazon Audiences and Ad Inventory to Vizibl
Datawrkz (a Nazara company), a specialist provider of advertising technology solutions, is excited to announce that advertisers can now access Amazon-owned audiences and inventory via its self-serve demand-side platform, Vizibl....
