U.S. shoppers likely to be influenced 2x by ads on...
U.S. shoppers almost twice as likely to be influenced by ads served to them on retailers’ websites compared to marketplaces, Intellias’ research shows 25% are now influenced to buy products...
Tag: internet advertising
166 results found
Seedtag appoints Kara Ullmann as Head of Political for the...
Seedtag, the leading contextual advertising company, has appointed Kara Ullmann as Head of Political in the US. In her new role, Kara will be responsible for establishing Seedtag’s go-to-market strategy, building key...
How data science is driving a revolution in digital advertising
It’s generally accepted that the digital marketing industry made some mistakes during the 2010s, thanks mainly to its over-dependence on third-party cookies and user tracking. Broadly speaking, the creativity associated...
ID5 announces $20 Million in Series B Funding
ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million. This investment, the largest to date in the identity space, validates ID5’s key...
INEO partners with US-Based Ad Platforms
INEO Tech Corp. (the “Company” or “INEO“), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading...
Admixer.HB+ Updates: Getting Ready for Cookieless Era & UI Simplicity
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline...
AUDIENCEX and MBuy announced strategic merger
AUDIENCEX, a leader in AI-enabled digital advertising, and MBuy, the every-channel media buying and optimization partner, have today announced a strategic merger to combine forces, offering tech-driven strategy, media, and...
Choozle CEO, Adam Woods, selected as a 2024 Colorado Titan...
Choozle, a leading omnichannel digital advertising platform and services provider, announced that Titan CEO and headline sponsor Wipfli LLP are pleased to include Adam Woods, CEO of Choozle as a 2024...
Consumers Have an Emotional Connection with Direct Mail Ads: Vericast
Vericast Study Finds Consumers Have an Emotional Connection with Direct Mail Ads New study indicates direct mail drives consumer purchases. Consumers trust direct mail ads, look forward to receiving them,...
PubMatic reinvests 2023 profits in team expansion for revenue growth
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a significant reinvestment of profits to bolster its engineering and sales teams. This strategic move aims...
