Marketing Analytics Trends Shaping the Future of Digital Strategy
Discover key marketing analytics trends driving the future of digital strategy. Learn how data-driven insights are transforming decisions, campaigns, and customer experiences.
Tag: marketing analytics
626 results found
OptiMine Announces Strategic Partnership with the ANA
OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration will bring OptiMine’s deep expertise...
FreeWheel’s Strata, VideoAmp boost attribution with integration
FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions...
Audio Ads with Foot Traffic Attribution Now Available from GroundTruth
GroundTruth, the media platform known for driving in-store visits and other real business results, is expanding its offering with a new audio c with built-in foot-traffic attribution. “Advertisers look to...
Turo Taps Mutinex as Global Marketing Partner
Turo, the world’s largest peer-to-peer car sharing marketplace, announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its AI-driven marketing mix modeling (MMM) platform to...
iKala Unveils Kolr’s New Brand Identity
iKala, a leading AI transformation solutions provider from Taiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially rebranded as Kolr (pronounced “color”), debuting a fresh brand identity...
MASS Analytics, DAIVID team up to boost MMM with AI-driven...
Marketers will be able to measure and optimize the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading...
CallRail report benchmarks small business marketing efforts
CallRail, the AI-powered lead intelligence platform, unveiled a new report on which marketing channels are having the most impact for small businesses, titled “From conversations to conversions: How small businesses...
Lifesight Launches Unified Reporting and Marketing Intelligence Agent
Lifesight, a leader in marketing measurement solutions, has set its sights on fundamentally transforming how businesses approach marketing intelligence. In 2024, Lifesight solidified its position as a player in the...
CallRail Expands Partnership with Clio
CallRail, the AI-powered lead intelligence platform, announced an expansion of their integration with Clio, a global leader in legal technology. This expansion, which now includes Clio Grow, provides law firms...
