SMS marketing is highly effective, with 85% of consumers preferring promotional updates through SMS. But the question is: Why do SMS campaigns consistently achieve such high engagement? This statistic emphasizes...
Introduction Like a Well-oiled Machine, Syncing for Success Is Imperative for Short-term Wins and Long-term Alignment CMOs Taking Charge Martech Success Tips for CMO Conclusion Introduction 2023 has demonstrated just...
Could you please tell us about your background and how you entered the industry? Over the past 20+ years, I’ve been fortunate to have been exposed to various roles that...
The integration of accounting and marketing has become indispensable. This is especially true in today’s data-driven business industry. Consumer behavior and market dynamics continue to evolve rapidly. Organizations must embrace...
Navigating the complex digital advertising environment, brands and marketing executives now encounter an alluring strategy—hyper-segmentation of audiences. Recognizing and engaging with progressively refined audience segments based on purchase intent can...
Table of Contents Introduction The Role of Analytics in Ed Tech Marketing 1.1 User Behavior Analysis 1.2 Personalized Content Recommendations 1.3 Campaign Performance Measurement 1.4 Competitor Analysis 1.5 Predictive Analytics...
Can you tell us about the marketing technology stack currently in use at QAD? We use a number of technologies to support our marketing efforts. QAD uses Salesforce as its...
In the world of B2B marketing, understanding your target audience is key. You want to make sure that you’re reaching the right people with the right message at the right...
Experts would agree when we say data on its own is meaningless. Deriving insights from a pile of data is where the marketing magic is at!
The holiday season is here and everyone is gearing up for the customs that come with this festive season. It is a perfect opportunity for marketers everywhere to leverage this...
