The Signal Wars: How DSPs and SSPs Are Battling for...
The history of the open Internet has always been filled with co-petition (or frenemies, if you’d like) organizations and frameworks that work together in some regard and compete in others....
Tag: third-party cookies
13 results found
MarTech Interview with Amol Waishampayan, Co-founder & Chief Product Officer...
Amol, you have a diverse background in tech, product strategy, and advertising. Give a brief of your professional background and how it has shaped your approach to leveraging first-party data...
Invoca Launches Durable Attribution for Google Ads
Invoca, the leader in AI-powered revenue execution platforms, has released its durable attribution solution that enables marketers to accurately measure phone leads and conversions driven by Google Ads campaigns. Part of Invoca’s...
Data: The Key Ingredient in Digital Marketing’s Success
The buzz around a cookieless world has reached a fever pitch, driven by growing concerns about privacy and fueled by Google’s repeated delays in phasing out third-party cookies. But this...
Where Email Service Providers Fall Short: Identity
An email address is not an identity. It’s just a string of letters attached to a domain that allows marketers to reach customers. Those customers — along with their wants,...
MarTech Interview with Anastasia-Nikita Bansal CEO at TeqBlaze
Hello, Niki. Let’s start with your journey—can you share a bit about your background and now as CEO at TeqBlaze?Hello, and thank you for having me! My journey in AdTech...
MarTech Interview with Greg Brunk, Head of Product at MetaRouter
Greg, could you start by sharing a bit about your professional journey and your role at MetaRouter?I’ve spent most of my career in engineering and product roles, so co-founding MetaRouter...
Is it the tech or the humans slowing MarTech adoption?
The promise of MarTech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, MarTech solutions offer the potential to enhance customer experiences,...
Unraveling the Cookie Chaos: A Turning Point for Marketers
Consumer demand for data privacy is stronger than ever. This is why Google’s foot-dragging on third-party cookies has created a sense of chaos that is forcing marketers to rethink how...
How brands can deliver personalized cookieless campaigns with AI
As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years...
