Tapfiliate, one of the leading affiliate tracking and management platforms for marketers and entrepreneurs, reported a significant increase in partner sales in the first quarter of 2025. ROI increased as well – according to the platform, return on investment grew from $5.50 for every dollar spent to $6.50 in 2025. These statistics reflect the general trend of affiliate marketing platforms growing in popularity.
Approximately 33% of Tapfiliate customers increased their spending on affiliates with traffic from social platforms (influencers). In times of global recession, marketing budgets are scarce, sо the opportunity to partner with authors while paying only for attracted orders, installations and other targeted actions looks very attractive for companies.
The growing popularity of affiliate tracking platforms is also influenced by the growing restrictions on the use of user data. With the end of the cookie era, the rise of ad blockers and other barriers to effective tracking, brands are in dire need of reliable tracking solutions. Companies that build their own affiliate programs risk being left far behind in this arms race while experts at platforms like Tapfiliate are already working on measures that will keep tracking effective for years to come.
Tapfiliate works with over 3,000 small, medium and large companies, including well-known brands like Junkyard, BIK BOK, Brevo and many others. The price of using ready-made affiliate program software, which can be fully customized and flexibly managed, is many times lower than creating and maintaining their own affiliate tracking. The platform is easy to use due to simple integration.
Publishers – influencers, owners of Internet audiences and specialists in attracting them – are also benefiting from the trend. The largest single commission per order in February 2025 reached $10,772 in the Online Services category, followed by $6,876 in e-commerce, $5,522 in SaaS.
More than half of Tapfiliate customers’ traffic comes from mobile devices, and the number of affiliate conversions driven by them has grown by 49% YoY. Brands cite this as another benefit of using affiliate tracking platforms. Mobile tracking is still a challenge for companies, while Tapfiliate utilizes a combination of tracking tools providing a high level of accuracy in tracking mobile conversions.
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