Customer Data Platform

Tealium ranks a CDP Leader on Everest Group’s CDP PEAK Matrix

The company was recognized for its strategic product roadmap and critical focus on data collection and activation

Tealium, the largest independent and most trusted customer data platform (CDP), has been named a Leader on the Everest Group CDP PEAK Matrix®. Tealium was recognized as a major CDP player, touted for its strong focus on data collection and activation.

According to the report, the CDP PEAK Matrix® is a comprehensive assessment that evaluates the top CDP providers based on solution capabilities and broader market sentiment, including direct customer feedback. Tealium was specifically recognized for being the largest independent CDP and vendor neutrality; highlighting its global presence and integration capabilities with the world’s leading technology providers.

“This achievement is attributed to Tealium’s exceptional technological prowess, extensive range of tools and solutions, and its strong roadmap for innovation,” said Nisha Krishan, Practice Director at Everest Group. “Additionally, Tealium’s strategic partnerships with technology and system integration firms, along with its global footprint across diverse industries, have further solidified its position in the market.”

This report’s timeliness is concurrent with rapid challenges impacting the market, including strengthening privacy regulations, the deprecation of third-party cookies, and demanding consumer buying behaviors. The PEAK Matrix® also identified CDP leaders by their commitment to innovation, strategic product roadmap, and talent initiatives, including Tealium’s LIFT University, and various leadership and coaching programs.

“Our customers are at the heart of what we do and who we are. We’re proud to support the world’s leading businesses in better connecting with their customers through the power of data,” said Phil Hollrah, Vice President, Product Marketing at Tealium.

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