Marketing Automation

TechTarget Named 2020 SIIA Business Technology CODiE Award Finalist

Priority Engine, the Company’s leading purchase intent insight platform, earns prestigious industry recognition for third straight year
marketing automation

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its Priority EngineTM platform was named a 2020 SIIA CODiE Awards finalist in the Best Sales & Marketing Intelligence Solution and Best Marketing Solution categories. Finalists represent the best products, technologies, and services in software, information and business technology. Priority Engine has been named a CODiE finalist or winner in multiple Sales and Marketing categories for three consecutive years.

TechTarget’s Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. A leading provider of real purchase intent insight for technology marketing and sales, Priority Engine strengthens the connection between teams by making it easier to see, engage and convert demand into opportunities and drive more pipeline for their business.

“Priority Engine provides B2B enterprise technology marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. Our insights and services are helping our customers deliver better ROI and the tools they need to drive more pipeline and revenue,” said Michael Cotoia, CEO, TechTarget. “We are very proud to once again be recognized by SIIA’s CODiE Awards for our leadership in Sales and Marketing.”

A premier awards program for the software and information industries for 35 years, the SIIA CODiE Awards are produced by the Software & Information Industry Association (SIIA), principal trade association for the software, education and media industries. TechTarget Priority Engine was honored as one of 150 finalists across 40 business technology categories.

“The 2020 CODiE Award finalists join a long and distinguished history of innovative products and services destined to transform the way we do business. We congratulate all our finalists and look forward to seeing their impact across the B2B market for years to come,” said Jeff Joseph, President of SIIA.

CODiE Award winners will be announced later this month at the Business Technology CODiE Award Celebration.

For more information about Priority Engine, visit

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