Telecom Analytics Market to Grow by USD 4.81 billion

Some of the primary growth drivers for the telecom analytics market are the growing availability and complexity of data, need to reduce churn and retain customers, and rise in network attacks and online data security threats.

The telecom analytics market size is expected to grow by USD 4.81 bn from 2021 to 2026. Moreover, the year-over-year growth rate of the market in 2021 is 13.05%.

Market Challenges

The telecom analytics market will be challenged by data privacy and security concerns during the forecast period. Critical data is transferred via networks such as IoT or the cloud. Hence, a highly secured environment needs to be established. Moreover, the IoT network includes multiple devices, which at times may cause data theft issues. Increased connectivity and data sharing have resulted in more cybersecurity issues and data breaches. The possibilities of cyber intrusion will lead to less adoption of cloud-based solutions and telecom analytics services (third-party services). Most consumers are not even aware of what can be done with the shared data. Regulations around data safety are being tightened across the world. However, there have been cases of cybercrimes. Such factors are expected to hamper the growth of the telecom analytics market.

Some Key Vendors and Their Offerings

• Adobe Inc. – The company offers telecom analytics products such as Adobe analytics.
• Cisco Systems Inc. – The company offers telecom analytics products such as Cisco vAnalytics.
• International Business Machines Corp. – The company offers telecom analytics products such as IBM Telecom Analytics Solutions.
• Micro Focus International Plc – The company offers telecom analytics products such as Vertica.
• Microsoft Corp. – The company offers telecom analytics products such as Dynamics 365 Customer Insights, Dynamics 365 Customer Service, and Dynamics 365 Virtual Agent for Customer Service.

Regional Analysis

• 37% of the growth will originate from North America.
• The US is a key country for the telecom analytics market in North America.
• Market growth in this region will be faster than the growth of the market in Europe and South America.
• The increasing use of mobility applications by enterprises will drive the telecom analytics market growth in North America during the forecast period.

For additional information about the contribution of each segment of the telecom analytics market, View Our Free Sample

Notes:

• The telecom analytics market size is expected to accelerate at a CAGR of 14.51% during the forecast period.
• The telecom analytics market is segmented by deployment (cloud-based and on-premise) and geography (North America, Europe, APAC, MEA, and South America).
• The market is fragmented due to the presence of many vendors holding significant market share.
• The market forecast report offers information on several market vendors, including Adobe Inc., Cisco Systems Inc., International Business Machines Corp., Micro Focus International Plc, Microsoft Corp., Oracle Corp., SAP SE, SAS Institute Inc., Teradata Corp., and Thales Group

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