Marketing Automation

Televerde Announces Toby Parrish as Chief Operating Officer

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Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, has named Toby Parrish as its chief operating officer. In his role as COO, Parrish will be responsible for the oversight of Televerde’s business operations and will help drive extensive and sustainable business growth. He will report to Chief Executive Officer Morag Lucey martech news.

“This is a truly exciting time for Televerde. We are celebrating our 25th business anniversary at the same time that we are achieving more than ever for our clients and changing the lives of incarcerated women through our purpose-driven business model. It’s important that we take our current momentum and supercharge it, which is exactly what Toby will do,” said Morag Lucey, CEO of Televerde. “Toby is a strong addition to our leadership team and he will help us optimize the results we deliver for our clients and fuel greater growth for our company.”

Parrish joins Televerde with nearly 25 years’ experience and a proven track record of helping companies rapidly scale their operations to reach new heights. He was most recently senior vice president of U.S. Operations and Global Strategy (North America and Latin America) for Empereon Marketing. Toby has also held operational leadership positions at Walt Disney Company, VXI Global Solutions, TDP Consulting, Equifax Secure and Epoch Internet.

“As a leading sales and marketing technology organization in a rapidly growing industry, I believe that Televerde is uniquely positioned to capture a significantly increased share of this market over the next decade,” said Parrish. “With a 25-year history of acquiring and retaining some of the most recognizable brands in business and a demonstrated ability to deliver societal and economic results through its purpose-driven business model, Televerde has a solid foundation from which to grow. By combining best-in-class technology with human intelligence, we will provide our clients with unique strategies and solutions that enable them to accelerate revenue and transform their businesses. This in turn, will allow us to achieve our mission to provide 10,000 life-changing opportunities over the next 10 years. It’s an ideal position to take on and to contribute to a remarkable organization.”

Televerde recently issued the findings of a study conducted by Arizona State University’s Seidman Research Institute that review the economic, social and fiscal impact of Televerde and the Arouet Foundation’s prison workforce development program on individuals, families, and the state of Arizona. The results reveal that participants of Televerde’s prison workforce development program go on to attain employment, earnings, and education at higher rates and reoffend at significantly lower rates than other formerly incarcerated females in the United States. The full study can be accessed here.

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