Optimization, Personalization & Testing

Thalia Selects Coveo for AI Search & Personalization

Market-leading AI platform will improve product discovery, support business growth and create remarkable customer experiences for the leading German-language bookseller

Coveo, the leading enterprise AI platform that brings AI search and GenAI to every point-of-experience, enabling remarkable personalized digital experiences that drive business outcomes and Thalia Bücher GmbH, the Hagen-based book retailer, announced today that Thalia has chosen Coveo to deliver AI search, recommendations and personalization on their commerce website.

Thalia has more than 500 bookstores across German-speaking countries in its network, 6,500 employees and a strong digital presence across with their online commerce and app experience. Thalia is growing and plans to double their marketplace from 20 million items to 40 million items within the next three years. To achieve its ambitious growth targets and meet the changing needs of consumers, Thalia is entering into a partnership with Coveo to provide a true 1-1 experience and improve product discovery through AI-powered search and personalization. Together, Coveo and Thalia will personalize the shopping experience to help book enthusiasts find exactly what they are looking for, and help Thalia reduce manual site maintenance and deliver positive business outcomes.

“Coveo is exactly the right partner for us,” said Roland Kölbl, CCO at Thalia. “With their decade of AI experience, AI search and recommendations, and strength in security, Coveo is the best option to effectively support our strong growth targets in the digital sector.”

“Thalia understands the importance of integrating AI into their commerce experience to create remarkable customer experiences,” said Nick Bowles, Managing Director for EMEA at Coveo. “Providing relevant, personalized search and recommendations for brands with large and diverse catalogues even when a shopper is not logged in is where Coveo’s AI platform really shines. We have no doubt that Thalia shoppers will enjoy the new experience and return time and time again.”

Thalia’s new AI-powered commerce site will be refreshed using the Coveo PlatformTM later this year. Just in time to find the perfect holiday gifts.

Thalia is adding to the long list of global brands that have chosen Coveo AI to power their commerce, customer service, website and/or workplace experiences like SAP America (Concur), Xero Limited, Famous Footwear, Sam Edelman, Fleetpride, and LCBO. Coveo was recently named a Leader in the 2024 Gartner® Magic Quadrant™ for Search and Product Discovery. Download your complimentary copy of the report.

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