Digital Marketing

The Beekman Group Recapitalizes DMS Company, AutoManager, LLC

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Beekman Investment Partners IV, LP (“Beekman”) announced today that an affiliate has completed an investment in AutoManager LLC (“AutoManager” or the “Company”) to support growth and a recapitalization of the Company. California-based AutoManager was founded in 1987 and is a leading provider of dealer management system (“DMS”) and website builder tools to independent auto dealerships in North America, providing a range of software modules used for managing dealerships such as inventory management, finance and insurance, Buy Here Pay Here, CRM, and accounting, as well as website and digital marketing solutions. AutoManager recently launched a browser-based version of its DMS, DeskManager Online, which allows dealers to access their software from any device at any time. In addition to DeskManager DMS, AutoManager offers website and digital marketing solutions through its WebManager toolkit, a mobile-first, responsive, and secure platform designed to provide independent dealerships with intuitive and robust tools for conducting online sales and marketing. Beekman partnered in the transaction with Company management and Beekman Industry Advisor, Allen Dobbins, the founder and former CEO of Autostar Solutions and Sigma Payment Solutions, who also co-invested in the transaction.

Kami Tafreshi, CEO of AutoManager, commented, “This investment is an important milestone for AutoManager, and we are thrilled to have Beekman as a partner for our next phase of growth. Our team has developed an impressive track record over many years of providing market leading tools and support to our dealership customers, and we look forward to building on this tradition with Beekman. We see significant opportunities in the industry and now have additional valuable resources to address them.”

Jim Clippard, Managing Director at Beekman, stated “AutoManager has a talented and long-tenured team that has significant experience and insight into the DMS industry. We saw a unique opportunity to support product development and other growth initiatives through an industry leading platform, and we are thrilled to be AutoManager’s capital partner going forward.”

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