Customer Data Platform

The Best CDPs to Build Accurate Profiles and Campaigns


SoftwareReviews, a leading source for insights on the software provider landscape, has published its 2022 Customer Data Platform Data Quadrant, naming two providers as Gold Medalists.

As more buyers have gone digital, customer data platforms (CDP) have become essential for marketing leaders, as these tools help to build comprehensive, highly accurate customer profiles. These profiles allow for relevant campaigns and personalized support. CDP software centralizes and consolidates customer data from multiple sources into one holistic view and helps to support data aggregation, CRM, analytics, and reporting.

To support organizations considering which CDP software to invest in this year, SoftwareReviews has identified the top two providers. These insights are based on verified survey data collected from 109 end-user reviews. The leading providers have received high scores on SoftwareReviews’ Data Quadrant.

Providers are ranked by a composite satisfaction score, called a Composite Score (CS), that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend.

The 2022 Customer Data Platform Software Gold Medalists are as follows:

  • Salesforce CDP, 8.6 CS, ranked high for real-time capabilities.
  • Tealium AudienceStream CDP, 8.4 CS, ranked high for availability and quality of training.

SoftwareReviews’ comprehensive software reviews provide an accurate and detailed view of a complicated and ever-changing market. The data comes from users who use the software day in and day out and IT professionals who have worked with it intimately through procurement, implementation, and maintenance.

For more information about SoftwareReviews, the Data Quadrant, or the Emotional Footprint, or to access resources to support the software selection process, visit

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