the COOL company, the industry-leading universal advertising platform designed to create a better experience for everyone in the advertising ecosystem, announced it ranked #314 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 30th year. The COOL company grew 372% during this period while completing the acquisition of key components, including ADventori, COOL Media, and Balihoo.
Zack Dugow, CEO of COOL Company, attributes this achievement to their relentless commitment to revolutionizing a fragmented adtech ecosystem in need of radical change. He stated, “The advertising world is at a crossroads—users are bombarded with excessive ads, advertisers struggle to find and target the right audiences, publishers face daunting monetization challenges, and agencies lack strong partnerships to drive profitability and year-over-year performance gains. At the COOL Company, we’ve not just identified these critical pain points—we’ve built innovative solutions to overcome them. We’re injecting a unified, transparent, and performance-driven approach into every aspect of digital advertising. By harnessing the power of AI automation, we’re elevating content quality, boosting monetization, enhancing user experiences, and streamlining manual processes. I’m super proud of the team, we’ve worked hard and consistently to get to where we are.”
This remarkable milestone underscores COOL Company’s expansive suite of solutions designed to transform every facet of digital advertising. “Our mission is bold and clear—to create a better experience for everyone in the advertising ecosystem, including publishers, agencies, brands, users, and more,” Dugow added. “Our rapid growth is a testament to the synergy of our cutting-edge technology and visionary teams. We’ve been able to leverage innovations across all fronts to craft something truly extraordinary—and this is just the beginning; being recognized in the Deloitte Fast 500 for the 3rd time propels us to push the boundaries even further!”
“For 30 years we’ve been celebrating companies that are actively driving innovation. The software industry continues to be a beacon of growth, and the fintech industry made a strong showing on this year’s list, surpassing life sciences for the first time,” said Steve Fineberg, vice chair, U.S. technology sector leader, Deloitte. “Significantly, we also saw a breakthrough in performance of private companies, with the highest number of private companies named to the list in our program’s history. This year’s winners have shown they have the vision and expertise to continue to perform at a high level, and that deserves to be celebrated.”
“Innovation, transformation and disruption of the status quo are at the forefront for this year’s Technology Fast 500 list, and there’s no better way to celebrate 30 years of program history,” said Christie Simons, partner, Deloitte & Touche LLP and industry leader for technology, media and telecommunications within Deloitte’s Audit & Assurance practice. “This year’s winning companies have demonstrated a continuous commitment to growth and remarkable consistency in driving forward progress. We extend our congratulations to all of this year’s winners — it’s an incredible time for innovation.”
The COOL company (then operating as Insticator) previously ranked 247 as a Technology Fast 500 award winner for 2020, and ranked 174 in 2019.
Overall, 2024 Technology Fast 500 companies achieved revenue growth ranging from 201% to 186,373% over the three-year time frame, with an average growth rate of 2,100% and median growth rate of 460%.
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