The Good Face Project Launches Native Checkout with Bonsai

Ingredient transparency platform empowers clean beauty index beyond affiliate links to fill gap in path to purchase
ecommerce business

The Good Face Project, the world’s largest data-driven index of cosmetic ingredients, today announces new native checkout capabilities powered by Bonsai, the premier native commerce technology connecting publishers and merchants with online consumers. Visitors to The Good Face Project’s catalogue of safe, high quality brands will now have the ability to purchase products directly through the site, closing the gap of sales lost to the frustration of being redirected to complete a purchase.

“The Good Face Project’s commitment to providing honest and useful information has engendered the trust of both brands and consumers, and with the help of Bonsai we will be able to seamlessly connect these communities,” said Iva Teixeira, co-founder and CEO of The Good Face Project. “This integration allows us to elevate the brands we value, satisfy our Clean Beauty community, and continue our mission to make clean beauty accessible.”

The Good Face Project works with clean and effective brands including 100% Pure, Furtuna Skin, Herbivore Botanicals, Province Apothecary and Ursa Major. With Bonsai’s Commerce API embedded throughout The Good Face Project’s site, these brands can experience a boost in sales compared to what they have previously received from affiliate traffic through the site.

“So often we’re discovering a rift between the great intentions of a publisher like The Good Face and its potential patrons due to an inconsistent path to purchase,” said Saad Siddiqui, founder and CEO of Bonsai. “Bonsai is able to streamline the ecommerce experience for both publishers and merchants by closing the gap between them and their potential consumers at that critical point of inspiration.”

To experience The Good Face Project, visit To learn more about how Bonsai powers truly native commerce for publishers and merchants, visit

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