Marketing Automation

The Top Account-Based Marketing Platforms According to the FeaturedCustomers Spring 2020

FeaturedCustomers awards Demandbase highest overall customer success score.
marketing automation

Today FeaturedCustomers released the Spring 2020 Account-Based Marketing Platforms Customer Success Report to give prospects better insight on which Account-Based Marketing Platforms would work best for their business according to real customer references martech news.

The highest rated vendors according to the Spring 2020 Account-Based Marketing Platforms Customer Success Report are:

Market Leaders – Demandbase, 6sense, Engagio, Lattice Engines, and Terminus were given the highest “Market Leader” award. Market Leaders are vendors with a substantial customer base & market share. Market Leaders have the highest ratio of customer reference content, content quality score, and social media presence relative to company size martech.

Top Performers – EverString, Madison Logic, MRP, TechTarget, and True Influence were awarded “Top Performer” honors. Top Performers are vendors with significant market presence and enough customer reference content to validate their vision. Top Performers products are highly rated by its customers but have not achieved the customer base and scale of a Market Leader relative to company size.

Rising Stars – RollWorks and Triblio were awarded the “Rising Star” honor. Rising Stars are vendors that do not have the market presence of Market Leaders or Top Performers but understand where the market is going and has disruptive technology. Rising Stars have been around long enough to establish momentum and a minimum amount of customer reference content along with a growing social presence.

About the Account-Based Marketing Platforms Customer Success Report:

The customer success report is based on over 650 pieces of verified customer reference content. A vendor’s overall customer success score is reached via a weighted average of their Content, Market Presence, and Company Scores. Of the vendors listed in the FeaturedCustomers’ Account-Based Marketing Platforms category, 12 vendors met the minimum requirements needed to be considered for the customer success report.

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