Think-Traffic Selected To Provide Integrated Marketing Communications

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Think-Traffic, a full-service advertising agency headquartered in Philadelphia, has been named the agency-of-record for three national fast-casual restaurant chains, it was announced today by Kate Talamo, president. The three new accounts are Colorado-based Garbanzo Mediterranean Fresh, a 37-unit fast-casual brand, Frutta Bowls, a fast-casual concept that serves superfood bowls and fresh fruit smoothies at 25 locations and The Simple Greek, a fast-casual restaurant with an open kitchen concept allowing customers to create their own bowl or pita. All three brands were recently purchased by WOWorks, the new parent company of Saladworks. Talamo said the three new accounts are being serviced by Think-Traffic’s food and beverage division.

Saladworks, with over 100 locations in 18 states and two countries, assumed the infrastructure and operations of these brands to drive growth said Kelly Roddy, CEO of WOWorks and Saladworks. “We acquired these three particular brands because they fit into our health and wellness-focused food portfolio and we believe that customers increasingly are looking for fresh, flavorful and convenient meals that support a healthy lifestyle.”

Mark Mears, WOWorks CMO, said, “Think-Traffic has been an integral Saladworks partner for more than five years. We value their commitment to growing the Saladworks brand with best-in-class strategy and creative, and look forward to working with them to build our new brands.”

“Our first order of business,” Talamo said, “was to launch three summer campaigns simultaneously with exciting imagery. Plus, we also introduced a new Saladworks menu. The ‘Flavor Your World’ campaign takes advantage of consumers’ pent up desire to travel by focusing on the flavors and cuisine of six popular food destinations around the globe.”

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