Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative offerings in the market. The full-service program is designed to apply Tinuiti’s proven methodology with marketplace advertising and performance brand creative to profitably grow a brand’s sales on Walmart. Tinuiti’s newest offering is a good fit for Walmart Marketplace sellers (3P), vendors (1P) and brands looking to expand their marketplace presence.
“As one of the first agencies to focus on the Amazon Marketplace, we’ve tested and learned a lot over the years. Now, as leaders in this space, we’re writing the playbook on Walmart advertising while dedicating the time and resources needed to develop our Walmart Ecommerce Acceleration Program which parallels Walmart’s growth trajectory,” said Nii Ahene, Tinuiti’s chief strategy officer.
“Walmart is poised to be an emerging player in digital advertising and a viable channel for brands expanding beyond Amazon — especially for advertisers who invest early,” says Elizabeth Marsten, senior director of Marketplace Services. “Tinuiti’s approach combines advertising with performance creative and operations. We’re equipped to deal with any brand’s needs on any Marketplace front.”
As an early mover and industry leader, Tinuiti brings Amazon expertise to up-and-coming marketplaces. Tinuiti’s Walmart Ecommerce Acceleration Program provides a unique trifecta of advertising, creative and retail operations. The program is powered by the same proprietary technology that vaulted Tinuiti to become the market leader in Amazon marketing services. Evenflo, a rising company in the baby product industry, is just one of the many success stories to arise from this program.
“Tinuiti has definitely helped to improve Evenflo’s performance across our Walmart sponsored product strategy. By reacting to sales trends and bidding optimizations specific to Walmart, they maximized our return on ad spend. Having them as a trusted partner allows us to expertly adapt to the changing needs of the digital landscape and better support the overall goals of the business,” Sarah Fish, manager, Demand Generation, Goodbaby International.
Tinuiti’s client team members are well-versed with the nuances of catalog management, inventory planning and demand forecasting on marketplaces. Most marketers overlook the importance of sound retail operations and its impact on sales and marketing performance.
Tinuiti is a market leader in managed services for Amazon Sales and Marketing. The Forrester Wave™: Performance Marketing Agencies, Q3 2019 recognized Tinuiti as having “some of the strongest ecommerce ad strategies in the field.” They continue to apply their winning strategy and approach to Walmart Marketplace.