Display & Programmatic Advertising

Tinuiti Appoints Hiram Cruz to Associate Director

display & programmatic advertising

Tinuiti, North America’s largest independent performance and data-driven digital marketing agency announced that Hiram Cruz has been promoted to Associate Director, Creative

North America’s largest independent performance and data-driven digital marketing agency, Tinuiti, today announced that Hiram Cruz has been promoted from Manager, Graphic Design to Associate Director, Creative. In this new role, Cruz will manage the agency’s pioneering Amazon-focused design services division and its rapidly-growing team of creative professionals as it continues to provide creative services as a strategic tool for brands and marketers across multiple platforms.

The promotion follows the recent hire announcement of agency veteran Tom Olivieri, who joined Tinuiti as Vice President of Creative. This growth signals the agency’s hyper-focus on delivering creative solutions for clients to activate performance across channels.

Cruz has worked in graphic design, for the past eight years. He was the first graphic designer at CPC Strategy, during which time he helped establish one of the industry’s first dedicated Amazon creative practices. Cruz continued to grow the creative team following CPC Strategy’s acquisition by Elite SEM and later rebrand to Tinuiti.

Tom Olivieri said “Hiram is an exceptional leader that continues to help grow the creative team through strong ideas and an eye for design that drives performance. His knowledge of building and activating brands in the world of Amazon is truly second-to-none.”

Developing on his expertise in designing Amazon-specific pages for established brands like Advil, and crafting impactful Amazon campaigns for socially-conscious brands like Seventh Generation, Cruz will manage a team to design creative campaigns with an eye towards delivering measurable results. He will also oversee the agency’s new content production studio, which will develop high-quality original content for brands to elevate their campaigns, showcase products, and promote storytelling for optimized performance on each channel.

Hiram Cruz stated “In the past few years there’s been an explosion of new brands advertising across a multitude of platforms, leading to an incredibly competitive marketplace to attract the consumer’s attention and inspire them to act. Creative is what sets a brand apart and gives a brand a unique voice in a sea of competition. We’re excited to be at the point where creative work is what’s now driving strategy, and it’s the most effective tool for driving conversions. I’m excited to be part of an agency that values creative work as the key to performance, and proud to work with some of the best people in the industry to provide a holistic approach that gets results for our clients.”

The role is effective immediately, and Cruz will report to Tinuti’s Vice President of Creative, Tom Olivieri.

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