International women’s day 2021 is just a couple of days away, and on this encouraging occasion, we at Martech Cube have decided to recognize and honor some of the top women marketers who are redefining the martech industry.
You might be thinking, why are we doing so? The answer is because, in our day-to-day life, we see so many women working hard, revolutionizing things, achieving their goals, etc. but we don’t get a chance to pay attention to what they are doing, how they are doing. We don’t get a chance to recognize their struggle, applaud for their achievements and encourage them, so why not take this moment to do everything that otherwise we miss to do. So, wherever you are, just don’t move, because we are taking you on a sky ride, where you will get a chance to see Martech Cube’s 10 Star Women Marketers of 2021. Are you ready? Let’s get started.
Sydney Sloan, Chief Marketing Officer, SalesLoft,
Sydney Sloan is a well-known name in the world of B2B marketing and CMO of SalesLoft. Did you know, she didn’t fall into the marketing industry due to some coincidence, but she always wanted to be in this field and she has been a successful marketer ever since she graduated from USC. Sydney is an accomplished B2B marketing leader globally and is constantly leading SalesLoft into the next phase of growth ever since she joined it.
She is a believer in and advocates for the essential relationship between sales and marketing. She has spent a major part of her career helping brands in transforming customer experiences and establish long-lasting relationships with customers. She also serves as an advisor to Marketo (till 2019) and Folloze.
Julie Liegl, Chief Marketing Officer, Slack
At every party, there is always a person who is the life of the party, but what makes them so? It’s the ability for spotting opportunities to build exceptional moments, and also bring those moments to life. This description perfectly suits Julie Liegl, CMO of Slack. Her achievements range from skyrocketing attendance of Dreamforce upwards of 140,000 to helping Slack in inventing a new market category and hosting passionately creative themed dinner parties.
Julie has experience of over 18 years in the technology industry. Before joining Slack, she has spent 13 years at Salesforce, most recently as the Executive Vice President of Global Marketing, where she and her teams were not only responsible for the success of Dreamforce, but also played a key role in driving demand generation, and the market positioning of Salesforce’s cloud products.
Melanie Deziel, Chief Content Officer, StoryFuel
Next on our top Women Marketers list, we have a popular and my personal favorite content creator, Melanie Deziel. She is a keynote speaker, award-winning branded content creator, author, and lifelong storyteller, on a mission to share the power of compelling and credible content. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and also the founder and Chief Content Officer of StoryFuel, which teaches marketers, creators, publishers, and businesses of all sizes how to tell better brand stories.
Before starting StoryFuel, Melanie was the first editor of branded content at The New York Times, and also a founding member of HuffPost’s brand storytelling team. She also served as Director of Creative Strategy for Time Inc., presently acquired by Meredith Corporation.
Pamela Vaughan, Principal Marketing Manager, HubSpot
If you have subscribed to the newsletter of GenM, then you might be already knowing how much we marketers love the HubSpot blog. Pamela Vaughan is among the members that run Hubspot blogs.
For Pamela Vaughan, conversions are king, queen, and everything when it comes to marketing. She is the Principal Marketing Manager on HubSpot’s Web Strategy Team, and in her role, she is completely-focused on conversion rate optimization and an expert at tailoring copy for conversions.
Pamela is best known for driving organic search traffic and leads for Hubspot’s blog by more than 200% by introducing the concept of historical optimization. She can also be easily found in stock photos on lots of random websites all over the web.
Shannon Brayton, Board Member, Vidyard
The next star in our list of top women marketers is an ex-CMO of LinkedIn, popular and award-winning marketing leader, Shannon Brayton. With 25+ years of experience in shaping corporate narratives and leading teams, her experience ranges from consumer to B2B industries, including LinkedIn, Yahoo!, and eBay. She was recognized as one of the most influential CMOs worldwide by Forbes Magazine for three consecutive years. Shannon was also called “a force of nature any company would want on their side” by PRWeek in 2017.
Purna Virji, Senior Content Solutions Evangelist, LinkedIn
The field of digital marketing is constantly. If you fail to keep up then you are doomed to get left behind. Some marketers know this better than LinkedIn’s Senior Content Solutions Evangelist Purna Virji.
In 2016, Puran was Named by PPC Hero as the #1 most influential PPC Expert in the world and is one of the highly respected and award-winning digital marketers.
She is a regular keynote speaker at various conferences across the globe, such as AdWeek, MozCon, The Next Web Conference, and INBOUND. She is also a columnist for Search Engine Land and Moz.
She has experience of over a decade and was an award-winning journalist. Purna was also the CEO of Purview Marketing before joining the Bing Ads team at Microsoft, after which she joined LinkedIn.
Rani Mani, Head of Social Influencer Enablement, Adobe
Influencers are huge in today’s world of marketing and we don’t see it changing anytime soon. Being able to leverage the efficiency and reach of influencers to drive growth for your company can set you apart from other marketers. So, for those who are looking for someone to look up to when it comes to influencer marketing, look no further than Rani Mani, Head of Social Influencer Enablement at Adobe.
Rani is an expert at marketing influencers in the B2B marketing space, an area of influencer marketing that oftentimes gets overlooked for its B2C counterpart.
Rani is presently working across Adobe teams to infuse influencer relations into their strategic plans and elevate the voice of the community.
Olga Andrienko, VP of Brand Marketing, SEMrush
It is safe to say Olga Andrienko has grown as a force that has reckoned with in digital marketing. She has launched the SEMrush brand in over 50 markets with 90% Year over Year growth and won 9 awards for the company as the best search software in the United States, UK, Europe, and MENA.
In addition, she is presently responsible for all of the marketing and top-of-funnel activities of the brand in North America, Europe, APAC, and LATAM, and has a total experience of 17 years in demand generation, brand management, and leading and growing a SaaS/B2B marketing team.
She is the Head of Global Marketing at SEMrush and together with her team, she has developed one of the strongest international communities in the marketing industry.
Ann Handley, Chief Content Officer, MarketingProfs
Ann Handley is probably one of the most recognizable names on this list, and you can find her in almost every list of top women marketers. She is the world’s first Chief Content Officer, who speaks and writes about marketing. Ann understands the content and has even published one of the most popular books on the subject ‘Content Rules: How to Create Killer Blogs’. She has also penned one of the Wall Street Journal best-sellers ‘Everybody Writes’. She is a must-follow marketing influencer, and Forbes has garnered her as the “Most Influential Women in Social Media.”
Ann Handley has experience of over 15 years in digital marketing and loves to write about innovative strategies to market businesses. Presently, she is the CCO at MarketingProfs.
Kay Hsu, Head of Creative and Design, Partnerships Marketing, Facebook
Last but not the least, Kay Hsu is an award-winning strategic marketer with experience in product development, brand, communications, creativity, and digital planning. Previously, she was the Global Director for Instagram Creative Shop and is recognized for the brand relaunch of Seamless.com, as well as for the Sony Xperia Creators Program, both of which gained her industry-wide recognition.
Her present role at Facebook involves leading a passionate, diverse design & creative team, across a variety of product categories outside of sales such as Media, Audience Networks, Gaming.
Tips for You
While you have seen stellar women marketers, here are some of the best tips that can help you in bringing out the best version of you as a women marketer.
ABOUT THE AUTHOR
Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.