BDEX, the largest data exchange platform in the United States, today announced an investment by RIT Venture Fund, an organization that provides investment capital to a diverse portfolio of innovative companies in the technology space. The investment will enable BDEX to continue delivering new, groundbreaking tools and the most up-to-date marketing data to its clients, connecting them with customers at exactly the right time.
“We are very pleased to announce our partnership with RIT Venture Fund,” said David Finkelstein, Co-Founder and CEO of BDEX. “Our industry-leading tools, including Omnisource IQ and Identity Graph, allow companies to connect with potential customers on an entirely new level, drastically enhancing their marketing capabilities. The investment will further solidify our position in the marketplace and help take BDEX to the next level.”
Founded in 2014, BDEX enables companies to sell and acquire quality, impartial third-party data to reach their desired audiences with unprecedented precision. Drawing from over 1 trillion continually updated data sets across thousands of categories, the platform’s proprietary tools enable users to connect with customers at exactly the right time by understanding their interests, behaviors, and even their intents.
“We are delighted to add BDEX to our ever-expanding portfolio of innovators,” said James H. Watters, Senior Vice President for Finance and Administration and Treasurer at RIT. “BDEX and its co-founder, and RIT alumnus, David Finkelstein, has been on the forefront of developing and operating data exchange technology, which is an industry poised for exceptional growth. We look forward to supporting BDEX for years to come.”
Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining the functionality, data, and reach of a traditional data management platform in a true marketplace environment, BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents helping them reach the right people at the right time. Find out more at http://www.bdex.com.
About RIT Venture Fund
Launched in 2015 by Rochester Institute of Technology, RIT Venture Fund has built a diversified portfolio of high growth-oriented companies that offer functional disruptive products and services, demonstrate a competitive advantage that can’t be easily duplicated by competitors, and have a leadership team with a true passion for innovation. For more information visit https://www.rit.edu/venturefund/