Table of Contents
Introduction
1. Bombora
2. Demandbase
3. 6sense
4. G2
5. DemandScience
Wrapping
Introduction
To stay ahead of the marketing competition, marketers and sales professionals require relevant customer data to learn more about their target market and their willingness to purchase and serve their needs. A recent global survey showed that more than 62% of B2B marketers yield traffic and leads, which is the most challenging assignment. Consequentially, they receive significant difficulties, such as false prospect records and content that fails to resonate with the marketing strategies.
That’s where intent data providers come into the picture to help you track and interpret your target market’s online behavior. Intent data can aid in tracking and interpreting your target market’s online behavior and identify qualified prospects. However, with intent, data providers can help you optimize your lead-generation efforts.
Therefore, we have compiled the top five intent data tools for 2024 that can boost leads, sales pipelines, and actionable signals.
1. Bombora
Bombora offers B2B contact data sets that aid in accessing ad tech platforms to provide marketers with customers’ up-to-date intent information. With this tool, you can focus on creating personalized ads that will increase your sales and save time in unnecessary outreach efforts. Bombora also provides resources, statistics, and tips that will aid in developing user-friendly intent data, eventually sending the appropriate message to the right audience at the right time. However, users have often witnessed issues, such as lower-fidelity intent signals, when compared to other sources.
2. Demandbase
Demandbase is the best solution for sales and marketing professionals, as it tracks over 500 billion signals per month across over 300,000 intent keywords. This tool will help you reach the prospects closer to making a purchase. The tool has features such as Sales Intelligence Cloud and Advertising Cloud that automate your sales and marketing effects, eventually giving you insights into predictive analysis, buyer intent, personalization, advertising, and B2B data. Demandbase also leverages AI to help companies identify and prioritize high-value accounts, measure engagement, and make key decisions.
3. 6sense
6sense uses AI technology that pulls out detailed information about the clients, aiding marketing and sales teams to segment each customer and create compelling, multi-channel campaigns that drive conversions. The platform provides real-time insights into each account for a product or service, its need, and its likely-to-buy opportunities. 6sense also suggests tools to allow users to optimize their campaigns, track performance, and benchmark ROI. However, users have challenges in exporting data into spreadsheets, which is an in-built feature for every intent data solution.
4. G2
G2 has been drawing numerous sales and marketing professionals with its second-party intent data solutions that offer reviews, ratings, and comparisons, aiding B2B companies with lead generation and market intelligence. This solution aids customers in understanding the given product and provides authentic feedback that will help in adjusting marketing campaigns. Further, you can use G2’s database to interact with past buyers to generate new leads and target potential customers to gain insights and trends on the latest B2B marketing landscape. However, the G2 has limited features and mostly covers larger company-level only data, which can be challenging to SMEs and SMBs.
5. DemandScience
Our list’s last intent data tool is DemandScience, which delivers GDPR-compliant contact information with customer behavior based on technographics, demographics, and firmographics to create a high-quality intent. It helps the sales and marketing team target more clients to reach out to lead and enhance conversion. DemandScience authorizes you to connect with your data sources, allowing you to automatically enrich your data sets and access advanced analytics tools in real-time. Furthermore, the tool allows users to receive notifications when key prospects are making decisions and ensures your pipeline is always filled with prospects ready to convert. However, users have faced challenges with clients’ information not being updated on time or issues with technical interfaces that could use some improvements.
Wrapping Up
Intent data has been an integral part of marketing and sales professionals as it understands customers’ intentions and motivations; therefore, when choosing your ideal B2B intent data provider, consider the features that will aid you in achieving your future business goals. Hence, take time to learn and understand the capabilities and options available from the finest B2B intent data providers we have listed.
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