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31 of the Best Influencer Marketing Platforms for 2020

Is influencer marketing part of your 2020 strategy?

Influencer marketing has become the most preferred tactic for brands to connect with their target audiences.

But with multiple brands targeting the same audience, how can you reach that audience more effectively than others?

It is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results.

Many brands and marketers use influencer marketing platforms and tools to amplify their campaigns. And you should too.

You can leverage these platforms to find the right influencers for your brand, monitor campaigns, and measure results.

Influencer marketing can’t be fully automated according to 96% of marketers. But leveraging tools can help you execute your influencer campaigns more efficiently.

What is an Influencer Marketing Platform?

When you’re doing influencer marketing, it helps to have a software solution that can help you execute and manage your campaigns better. These solutions are influencer marketing platforms. They can help you with a wide range of activities from influencer discovery to tracking the progress of your campaigns.

But why should you use influencer marketing platforms?

Let’s take a look at their benefits.

Benefits of Using an Influencer Marketing Platform

The biggest benefit of using influencer marketing platforms is that they can help you save time by minimizing your effort. You don’t need to spend hours on social media scouting for influencers. Instead, the platforms will provide a list of influencers and also present their statistics to you.

What’s more?

Many of these platforms can help you set up and manage your campaigns with ease. You can also use them to track the progress of your campaigns and optimize them accordingly. Many platforms also give you the ability to generate detailed reports about the campaigns.

What Should You Look for in an Influencer Marketing Platform?

One of the biggest challenges that brands face is that of finding reliable influencers. Hence, you should look for an influencer marketing platform that can help you accomplish that.

You should ensure that your platform can help you find genuine influencers with ease. The platform should also help you find influencers who can help you reach your target audience. If it doesn’t help you accomplish this, it may not be useful to use it.

What’s more?

You should look into the other features that the platform offers. Does the platform help with native advertising campaigns? Can it help you track the campaign results? Does it help you manage the influencer’s content?

If the influencer marketing platform is able to accomplish all this, it might be a good option for your brand.

Now that you know what to look for in an influencer marketing platform, let’s take a look at some of the best influencer marketing platforms out there.

What Are Some of the Best Influencer Marketing Platforms to Amplify Your Campaigns?

Are you ready to take your influencer marketing strategy to the next level?

If you’re on the lookout to take your influencer marketing strategy to the next level, you should check out these platforms. From discovery to campaign analytics, these platforms will help you with all aspects.

We’ve listed the main features of these platforms so you can compare them and find the best one for you.

Influencer Marketing Platform #1: Heepsy

Are you looking for ways to find real influencers?

Heepsy enables you to access a database of over 7 million influencers.

The platform provides advanced reports to analyze the audience demographics and authenticity of each influencer. You can also check out their previous brand collaborations and get access to cost estimations.

Is this platform just for finding influencers?

Not really.

You can also use it to create influencer lists, export data, and interact with the influencers you find suitable.

Heepsy offers a free version for you to try their features. You can then upgrade to a paid plan. If you want more information, you can also request a demo.

Influencer Marketing Platform #2: Fourstarzz Media

Are you a small business owner looking for influencers?

Fourstarzz Media offers an innovative influencer marketing software platform. It is tailored to meet the needs of small and medium-sized companies that can’t afford high monthly fees, but also can’t ignore influencer marketing.

Meant For:

Solopreneurs, startups, small businesses

Key Features:

Pros:

Cons:

Pricing:

Flat fees of $59/month.

Image via Fourstarzz Media

Pro Tip: Use the advanced filters to find influencers using hashtags and usernames.

Influencer Marketing Platform #3: Traackr

Traackr is an all-in-one solution that can help you with influencer discovery, management, and analytics. You can use it to scale your influencer marketing campaigns with powerful analytics, valuable data-driven insights, consistent monitoring.

Meant For:

Large brands, agencies

Key Features:

Pros:

Cons:

Pricing:

Free demo available. Contact their team for pricing details.

Image via Traackr

Pro Tip: Assess the influencers through the brand safety tool to avoid fraudulent influencers.

Influencer Marketing Platform #4: TapInfluence

TapInfluence helps you find the right influencers who also want to work for your brand. You will get a 360-degree view of the influencer including insights about them, their audience, and the real-time cost per engagement (CPE).

Meant For:

Large businesses, enterprises

Key Features:

Pros:

Cons:

Pricing:

Contact them for pricing details.

Image via TapInfluence

Pro Tip: Use the visual search to look through visual content created by the influencers.

Influencer Marketing Platform #5: Ambassador

Ambassador is one of the finest referral software platforms in the world. It helps you identify the affiliates, influencers, and employees you want to collaborate with.

Meant For:

Startups, SMBs, large businesses

Key Features:

Pros:

Cons:

Pricing:

Free demo available. Get in touch with them for pricing information.

Image via Ambassador

Pro Tip: Use referral marketing to leverage the influence of your employees and existing customers.

Influencer Marketing Platform #6: Onalytica

Onalytica helps brands and influencers connect to create great content. You can discover relevant influencers for your brand from their global database of over 700K influencers.

Meant For:

Medium and large businesses

Key Features:

Pros:

Cons:

Pricing:

Free demo available. For pricing details, get in touch with Onalytica.

Image via Onalytica

Pro Tip: Check out influencer’s network maps to figure out their influence.

Influencer Marketing Platform #7: MARKERLY

MARKERLY is an end-to-end influencer marketing solution that helps you connect with real people to deliver authentic brand affiliations. You can leverage this platform to identify and partner with influencers whose lives are most relevant to your brand and values.

Meant For:

Large businesses

Key Features:

Pros:

Cons:

Pricing:

Free demo available. For pricing details, get in touch with their team.

Image via MARKERLY 

Pro Tip: If you have other important activities to take care of, opt for their full-service influencer marketing campaigns.

Influencer Marketing Platform #8: Tidal Labs

Tidal Labs helps you build, manage, and scale your influencer programs by automating your influencer workflow.

Meant For:

Large businesses, enterprises

Key Features:

Pros:

Cons:

Pricing:

Starter: $750/month

Advanced: $2000/month

Enterprise: $4000/month

Image via Tidal Labs

Pro Tip: Use the tool to remain in GDPR, tax, and other legal compliances.

Influencer Marketing Platform #9: Cision

Cision is one of the most comprehensive influencer marketing platforms out there. It can help you reach out to over 1.4 million influencers from around the world.

Meant For:

Large businesses, enterprises

Key Features:

Pros:

Cons:

Pricing:

Free demo available. For pricing information, get in touch with their team.

Image via Cision

Pro Tip: Do try the HARO option to make your brand popular among influencers.

Influencer Marketing Platform #10: Grapevine

Grapevine helps you connect with top content creators on social media to help boost your marketing initiatives. You can easily build, measure, and scale your influencer programs to reach and engage your target audience.

Meant For:

Medium and large businesses

Key Features:

Pros:

Cons:

Pricing:

Platform Access: $199/month

Fully Managed: Recommended Budget of $30,000/quarter

Image via Grapevine

Pro Tip: Once you partner with the influencers, you can pay them directly through the platform.

Influencer Marketing Platform #11: Captiv8

Captiv8 helps you connect with influencers and content creators who can promote your brand, products, or services.

Meant For:

SMBs, large businesses

Key Features:

Pros: 

Cons:

Pricing:

Free demo available.

For pricing, get in touch with their team.

Image via Captiv8

Pro Tip: Use their post half-life checker to figure out how long the influencer’s post might continue to influence people.

Influencer Marketing Platform #12: Fohr

Fohr uses technology to make influencer marketing simpler for you. You can search for influencers in any specific niche, by number of followers, location, and more. Fohr provides you with powerful filters to find exactly who you want to work with.

Meant For:

SMBs, large businesses

Key Features:

Pros:

Cons:

Pricing:

7-day free trial available.

For pricing, reach out to their team.

Image via Fohr

Pro Tip: Use their lists to find out which influencers are attending events so that you can reach out to them.

Influencer Marketing Platform #13: Open Influence

Open Influence is easy-to-use influencer discovery and analytics software. It can help you build an effective influencer community in minutes. You can find relevant influencers from a large database, compare them, and choose the ones who best suit your brand and campaign goals.

Meant For:

SMBs, large businesses

Key Features:

Pros:

Cons:

Pricing:

For pricing information, you can contact their team.

Image via Open Influence

Pro Tip: Use the campaign report to figure out how well your campaign has performed.

Influencer Marketing Platform #14: Buzzoole

Buzzoole is an end-to-end platform that can help you simplify all of your influencer marketing processes. This tool helps you analyze and understand the true influencer of a content creator.

Meant For:

Startups, SMBs

Key Features:

Pros:

Cons:

Pricing:

Free version isn’t available. Get in touch with the company for pricing details.

Image via Buzzoole

Pro Tip: Create a free account to get a feel of the platform before proceeding to create campaigns.

Influencer Marketing Platform #15: TRIBE

TRIBE helps connect brands with micro-influencers to create world-class content at scale. It is highly cost-effective since you only pay for the posts you love.

Meant For:

Solopreneurs, SMBs, Large businesses, enterprises, agencies

Key Features:

Pros:

Cons:

Pricing:

Self-Serve: Free ($299 activation fee per campaign)

Semi-Pro: $3,999/year (Free activation)

Pro: $4,999/year (Free activation)

Image via TRIBE

Pro Tip: You can license the content created by the influencers after the influencer marketing campaign as well to extend its reach.

Influencer Marketing Platform #16: The Shelf

The Shelf helps you plan and execute data-driven influencer marketing campaigns that are highly targeted, effective, and measurable.

Meant For:

SMBs and large businesses

Key Features:

Pros:

Cons:

Pricing:

Free demo available. For more details on the pricing, get in touch with them.

Image via The Shelf

Pro Tip: For affiliate campaigns, use their tracking codes feature to send out tracking codes automatically.

Influencer Marketing Platform #17: Popular Pays

Popular Pays enables you to collaborate with expert content creators so that you can meet your growing content needs.

Meant For:

SMBs, large businesses

Key Features:

Pros:

Cons:

Pricing:

They have three plans: Lite, Suite, and Single Buy

For pricing information, you can contact them.

Image via Popular Pays

Pro Tip: Create a list of your favorite influencers with labels to make it easy to partner with them in the future without having to look for them again.

Influencer Marketing Platform #18: Influencity

Influencity can help you create, manage, launch, and measure your influencer campaigns. It enables you to find the most relevant influencers, analyze their audience, and measure real-time campaign results.

Meant For:

SMBs, large businesses, enterprises

Key Features:

Pros:

Cons:

Pricing:

7-day free trial available.

They offer four paid plans:

Basic, Professional, Business, and Enterprise.

For their pricing information, you need to contact their team.

Image via Influencity

Pro Tip: Use forecasting to figure out what you need to change in your strategy to improve your ROI.

Influencer Marketing Platform #19: Scrunch

Scrunch helps you find relevant influencers from a database of over 20 million influencers. You can discover and partner with the right influencers for your brand to reach your target audience.

Meant For:

SMBs, agencies

Key Features:

Pros:

Cons:

Pricing:

Starter: Free

Basic: $199/month

Power: $299/month

Image via Scrunch

Pro Tip: Use the starter account to determine if you want to go ahead and upgrade your account.

Influencer Marketing Platform #20: TAKUMI

TAKUMI helps you efficiently scale your Instagram influencer campaigns without compromising on quality. Find highly-vetted influencers who have engaged followings and who create high-quality content.

Meant For: 

Large businesses, enterprises

Key Features:

Pros:

Cons:

Pricing:

For pricing related information, get in touch with their team.

Image via TAKUMI

Pro Tip: Use the platform in conjunction with their services to make the most out of Takumi.

Influencer Marketing Platform #21: Klear

Klear’s industry-leading technology gives brands the competitive edge they need to run winning influencer campaigns. With a 360° influencer marketing cloud, Klear offers an end-to-end solution for planning, running, and measuring campaigns.

Meant For:

Startups, global brands, and agencies

Key Features:

Pros:

Cons:

Pricing:

Free demo available.

For pricing details, you need to contact Klear’s team.

Image via Klear

Pro Tip: You can look at your campaign’s results and figure out which influencers are driving your growth. These are the ones you need to keep close.

Influencer Marketing Platform #22: Publicfast

Publicfast helps connect brands with influencers on Facebook, Twitter, Instagram, and YouTube. You can plan and create your campaign, give a brief, and define goals.

Meant For:

Startups, SMBs, large businesses, enterprises

Key Features:

Pros:

Cons:

Pricing:

Starter: Free

Discover: $42/month

Image via Publicfast

Pro Tip: Go through the influencer’s analytics to find fake accounts.

Influencer Marketing Platform #23: Reachbird.io

Reachbird.io is an intelligent AI-powered plaReachbirdiotform. It makes it easier for you to strategize, execute, and measure your campaigns. You can identify the right influencers to work with, manage your campaigns, and build and nurture your relationships.

Meant For:

Medium and large businesses

Key Features:

Pros:

Cons:

Pricing:

Free demo available.

For details about pricing, get in touch with the team.

Image via Reachbird.io

Pro Tip: Automate your influencer payouts to speed up your campaign execution.

Influencer Marketing Platform #24: ZINE

ZINE provides you all the tools necessary to launch your influencer marketing campaign. This platform provides end to end influencer marketing campaign management.

Meant For:

SMBs, large businesses, agencies, enterprises

Key Features:

Pros:

Cons:

Pricing:

Free demo available.

For pricing related queries, you can reach out to their team.

Image via ZINE

Pro Tip: Leverage live campaign reporting to optimize your campaign and get the most out of it.

Influencer Marketing Platform #25: FameBit

FameBit is a platform that helps brands find, connect, and collaborate with influential content creators on YouTube. You can connect with influencers who are excellent storytellers. They can help you tell your brand and product stories in a way no one else can.

Meant For:

Startups, SMBs, large businesses, enterprises

Key Features:

Pros:

Cons:

Pricing:

Free signup.

10% service fee only when your content is approved.

Image via FameBit

Pro Tip: Try to be as descriptive as possible when launching the campaign so that those influencers who’re keen to work with you apply for it.

Influencer Marketing Platform #26: Peg

Peg is one of the best influencer marketing software platforms for performance-driven brands. You can search for ultra-niche influencers on YouTube and Instagram across every category. Filter results by audience demographics, brand affinity, and engagement rates.

Meant For:

SMBs, large businesses, enterprises, agencies

Key Features:

Pros:

Cons:

Pricing:

Free demo available.

For tool pricing, get in touch with their team.

Image via Peg

Pro Tip: Use retargeting on Facebook and Google to expand the reach of your campaigns.

Influencer Marketing Platform #27: Juulr

Juulr is an all-in-one influencer marketing solution. It can help you find influencers, manage campaigns, and optimize campaign results.

Meant For:

SMBs, large businesses, enterprises, agencies

Key Features:

Pros:

Cons:

Pricing:

Free to use. You only pay the influencers for their content.

Image via Juulr

Pro Tip: Use the real-time chat option provided by Juulr to connect with your influencers.

Influencer Marketing Platform #28: Mavrck

Mavrck is a powerful influencer marketing platform that helps you discover influencers on various platforms. Using it, you can manage your entire influencer marketing campaign.

Meant For:

Beginner and experienced marketers.

Key Features:

Pros:

Cons:

Pricing:

Free demo available. For pricing information, get in touch with their team.

Image via Mavrck

Pro Tip: You can incentivize your influencers from within the platform itself. This can make it easier to partner with them.

Influencer Marketing Platform #29: MuseFind

With MuseFind, you can identify key influencers, contact them, get featured in their content, and grow your brand.

Meant For:

Small businesses and marketers

Key Features:

Pros:

Cons:

Pricing:

All-in-One Plan: $50/month

Image via MuseFind

Pro Tip: Personalize the message templates further to create an impact on the influencer.

Influencer Marketing Platform #30: Sideqik

Sideqik is an integrated influencer marketing platform that helps you not only discover influencers but also enables you to manage the entire campaign.

Meant For:

Startups, small businesses, large businesses

Key Features:

Pros:

Cons:

Pricing:

Free live demo available. For pricing information, get in touch with them.

Image via Sideqik 

Pro Tip: Integrate it with Facebook for remarketing and growing the effectiveness of your campaign.

Influencer Marketing Platform #31: IZEA

IZEA can help you build, manage, analyze, and amplify influencer marketing campaigns.

Meant For:

Small and large businesses

Key Features:

Pros:

Cons:

Pricing:

IZEAx Discover: $149/month

IZEAx Unity Suite: Get in touch with them

Image via IZEA

Pro Tip: If you want IZEA to manage your campaigns, you can opt for their services as well.

Ready to Get Started?

In today’s competitive space, brands and marketers often struggle to efficiently engage their audiences. While influencers can be a great asset, collaborating with them comes with its own set of challenges.

The list of influencer marketing platforms we’ve shared above can help make things easier for you. You can leverage these platforms to connect better with your audience and get them to trust your brand.

Would you recommend that marketers use any platform other than the ones listed above? Please feel free to mention your favorites in the comments below.

 


    ABOUT THE AUTHOR

    Shane Barker

    Shane Barker is an accomplished digital marketing consultant. From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments in digital marketing.