Retail, Proximity & IoT Marketing

Topsort, GroupBy Partner to Boost Sponsored Displays and Revenue Growth

Topsort

At Topsort, we’re always looking for ways to make retail media smarter, faster, and easier for everyone. That’s why we’re thrilled to announce our partnership with GroupBy, a leader in eCommerce search and product discovery, powered by Google Cloud Vertex AI Search for Retail. Together, we’re delivering a solution that empowers retailers to turn search results into revenue while delivering a seamless, personalized shopping experience for their customers.

This partnership combines the best of GroupBy’s AI-driven Product Discovery Platform with Topsort’s auction-based retail media capabilities, creating a seamless, plug-and-play integration. Retailers can now monetize their search results, elevate product visibility, and simplify operations.

Topsort

What this integration brings to retailers:

  • Boost Product Visibility: Topsort’s retail media tools help promoted products get the attention they deserve, leading to higher conversions and sales.
  • Relevant Search Results Every Time: GroupBy’s AI-powered search, driven by Google Cloud Vertex AI, ensures shoppers always see fast, accurate, and personalized results with perfectly integrated sponsored products.
  • Effortless Retail Media Management: No need to juggle tools—this integration makes managing and displaying sponsored products as simple as flipping a switch.

“This collaboration brings together the best of both worlds,” said Roland Gossage, CEO of GroupBy. “By combining Topsort’s auction-based infrastructure with GroupBy’s Product Discovery Platform powered by Google Cloud Vertex AI, we’re enabling retailers to transform search into a powerful revenue driver while delivering a world-class shopping experience.”

Umer Paracha, Head of Marketing at Topsort, adds:
“Retail media shouldn’t be complicated. This partnership lets retailers deliver a shopping experience that’s both engaging and profitable. It’s all about making retail media work for you, not the other way around.”

With GroupBy and Topsort, retailers can now offer search experiences that aren’t just smart—they’re profitable. From improving product visibility to providing deeper revenue insights, this partnership sets a new standard for retail media innovation.

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