TOTUS Gift Card Management, a rapidly growing company chartered to provide gift card issuance and comprehensive program management solutions for brands, has named Eric Thiegs as Senior Vice President of Strategic Partnerships. Thiegs brings 24 years of experience in the payments, loyalty, and stored value industries as an entrepreneurial leader whose partnerships have helped scores of brands, hundreds of organizations, and 100+ million North American consumers receive incentives, rewards, and promotions across the coupon, digital currency, and gift card mediums.
Prior to joining the TOTUS team, Thiegs formally served as the CRO for NGC (National Gift Card) and as one of its Partners on the board. Over his eight-year tenure, he oversaw the growth of the business by 420%+ to ~$1 billion+ in physical and digital gift card activations, which were distributed through NGC’s B2B gift card API and fulfillment services to the largest loyalty, reward, and incentive programs/platforms in the US. Most recently, after NGC’s acquisition by Blackhawk Network in 2020, Thiegs joined Flexa, the world’s first pure digital currency payments network, as its Head of Partnerships.
“Whether it was with the agency team in the late 1990s deploying the first digital coupons to be delivered by email or two decades later establishing strategic partnerships enabling merchants to accept secure crypto payments from digital wallets at POS, over my career, I’ve been fortunate to work on the bleeding edge of how consumers interact with and pay for goods and services at the brands they love,” said Thiegs.
“Eric is indisputably one of the most well-respected professionals in this industry,” said Dave Jones, CEO of TOTUS Gift Card Management. “His integrity, diligence and devotion to building meaningful partnerships is evident in every relationship from the beginning of his career to present day. In the past, I have both partnered and competed with Eric and I’m thrilled he agreed to join the TOTUS team to drive solutions internally and for our partners.”
“The favorite part of my job is helping partners grow their business and doing so in a way that brings operational automation, economic scalability, and technology future-proofing,” said Thiegs. “With TOTUS, I’ll get to do this each day, alongside some of the most talented and kind people I know.”