Touchstone Research (TSR), a leader in innovative market research, announces the launch of two groundbreaking AI-driven services Conversational AI Surveys and Augmented Sampling. These advanced solutions utilize artificial intelligence to improve data quality, streamline research processes, and uncover deeper insights across global markets.
“At Touchstone, we’re embracing AI-driven technology to reshape the way research is conducted,” said Aaron Burch, CEO of Touchstone Research. “Conversational AI Surveys make data collection more engaging and insightful, while Augmented Sampling ensures robust, representative datasets—even for hard-to-reach audiences. These innovations empower our clients to gain richer insights faster, more efficiently, and with greater accuracy.”
Conversational AI Surveys: Engaging, Adaptive, and Insight-Rich
Traditional surveys can feel static and impersonal. Conversational AI Surveys introduce a more dynamic, chat-based approach that mimics real conversations, making the survey experience more natural and interactive. This AI-powered methodology adjusts in real time, tailoring follow-up questions based on respondent input for more meaningful and precise insights.
Key benefits of Conversational AI Surveys include:
AI-Driven Adaptive Questioning – Adjusts question flow based on participant responses, capturing deeper insights.
Blending Qual & Quant – Seamlessly integrates qualitative richness with large-scale quantitative research.
Enhanced Data Quality – Reduces respondent fatigue and improves accuracy through an engaging, interactive format.
Multilingual & Global Reach – Supports research across multiple languages and international markets.
Augmented Sampling: AI-Powered Data Completion & Hard-to-Reach Audiences
Recruiting niche or low-incidence respondents has long been a challenge in research. Augmented Sampling takes a modern approach to data collection by leveraging AI to intelligently identify and fill data gaps while maintaining research integrity. This innovative method ensures full sample quotas are met efficiently, reducing field time and improving cost-effectiveness.
Key benefits of Augmented Sampling include:
Completing Incomplete Datasets – AI generates synthetic responses that align with real panelist data, ensuring consistency.
Reaching Hard-to-Access Audiences – Improves representation of niche, low-incidence, or underrepresented demographics.
Cost & Time Efficiency – Reduces the need for extended fieldwork while maintaining high data integrity.
Scalability for Multi-Market Research – Ensures accuracy and consistency across multiple regions.
Flexible Integration Across Research Programs
These new services are available for ad-hoc studies, can be seamlessly integrated into TSR’s custom online communities & panels, or included as part of the Insight Advantage Program, allowing clients to leverage AI-powered insights in the way that best fits their research needs.
For more such updates, follow us on Google News Martech News