Customer Data Platform

Treasure Data Launches AI Bootcamp for Marketing and Product Pros

Free Bootcamps Help Accelerate AI Strategies with Data

Treasure Data, the leading AI-powered customer data platform (CDP) for global enterprises, is announcing the Treasure Data AI Bootcamp series. These free, hands-on workshops are for marketing and product professionals looking to use AI and customer data to create personalized experiences that drive business results. Building on its legacy of enhancing brands’ AI initiatives with superior customer data, Treasure Data is extending its expertise to any large company seeking to use AI to improve the way they activate data and engage with customers through these comprehensive bootcamps.

Scheduled to kick off this summer in London and then head to major cities across the US this fall, these half-day bootcamps will equip participants with skills to utilize an AI-driven use case framework in combination with first party data to drive greater efficiency and business revenue.

Bootcamp participants will learn how to:

  • Work with a proven AI-driven framework to effectively set KPIs and develop use cases
  • Learn how to harness the power of customer data with AI to create engagement strategies
  • Leverage cutting-edge co-pilot LLM technology to enhance customer journeys and campaigns

“Customer data is an even more valuable business asset when infused with AI, which is why we’ve long prioritized building an AI-powered CDP that brings data and decisioning together,” said Kaz Ohta, CEO and founder at Treasure Data. “Offering Treasure Data AI Bootcamps affirms our AI commitment and investment in predictive AI and large language models to create greater efficiency and ROI. We’re excited for professionals to get hands-on experience with these innovations so they can help fast track AI and customer data strategies for their organization.”

Treasure Data is kicking off the in-person bootcamp series with a webinar led by Treasure Data’s Karl Wirth, Chief Product and Technology Officer, and Mark Tack, Chief Marketing Officer, which will help IT and marketing leaders understand why good AI starts with good data, strategies for AI adoption, and considerations for setting departments using AI up for success. This webinar will set the groundwork for the city-to-city practitioner-focused bootcamps.

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