Treasure Global Inc., a leading e-commerce platform operator, announced the launch of a US$100 million digital asset treasury initiative as a part of a broader strategy to reinforce its digital infrastructure and support the forthcoming launch of its AI-powered consumer intelligence platform in the third quarter of 2025.
The treasury initiative is backed by two capital sources:
- US$50 million from an existing equity financing agreement.
- US$50 million secured through a new institutional commitment from a strategic funding partner.
The strategy enables Treasure Global to pursue a phased acquisition of select blockchain-native assets, including Bitcoin (BTC), Ethereum (ETH), and regulated stablecoins, subject to capital availability and market conditions. While the funding facility has not yet been fully drawn, the Company may file additional registration statements in due course to support continued drawdowns as needed.
Designed to optimize treasury efficiency and establish a foundation for future tokenization, loyalty programs, and blockchain-based settlement infrastructure, this capital deployment positions Treasure Global as:
- A Nasdaq-listed pioneer in Southeast Asia, integrating AI, retail analytics, and digital asset technologies into a unified consumer platform.
- A company with infrastructure readiness to capitalize on emerging trends in data-driven commerce and blockchain-based financial tools.
- A potential magnet for ETF and institutional capital flows targeting AI-native, blockchain-integrated platforms.
Q3 Platform Launch: AI-Powered Real-Time Consumer Review Engine
Central to the strategy is Treasure Global’s forthcoming consumer platform, designed to provide real-time, data-verified insights into retail outlet performance, such as actual sales activity and product demand rankings. This transparent, behavior-based system offers an objective alternative to traditional review platforms like Google Reviews and TripAdvisor.
The platform will also allow merchants to sell digital coupons directly within the same environment, establishing a seamless loop of discovery, validation, and conversion within a single ecosystem.
User and Ecosystem Momentum
Treasure Global’s flagship app, ZCITY, currently serves over 2.7 million registered users and has recently strengthened its digital coupon infrastructure through an exclusive partnership with Mezzofy, a global leader in enterprise-grade coupon technology. Coupled with its US$100 million digital asset treasury program and the imminent rollout of its AI-powered platform, Treasure Global is firmly positioned at the intersection of real-time retail data, platform-level digital commerce, and blockchain infrastructure, creating one of the region’s first public, Web3-ready consumer ecosystems.
Management Commentary
“This treasury strategy is a deliberate step in aligning our capital deployment with infrastructure scalability and platform utility. By integrating blockchain-native assets into our balance sheet and embedding real-time data intelligence into our consumer platform, we are building a high-leverage digital ecosystem designed for recurring revenue, margin expansion, and long-term capital efficiency. This positions Treasure Global to capitalize on emerging intersections across AI, fintech, and tokenized commerce,” said Carlson Thow, Chief Executive Officer of Treasure Global.
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