Full-service digital public relations and marketing firm, Trevelino/Keller, has been engaged by Paris Baguette, the global bakery-café chain known for its delightful assortment of cakes, pastries, and breads, to drive the brand’s expansion plan into the U.S. martech news.
Since 1988, Paris Baguette has been delivering the authenticity of a local bakery with a focus on quality ingredients, customer service, and impeccable style. Paris Baguette offers a variety of specialty beverages, appetizing pastries and treats, and chef-driven sandwiches and salads across the globe with over 3,000 locations to date.
“It is truly an exciting time for Paris Baguette as we kick off a new decade,” states Gregg Koffler, Vice President of Franchise Sales and Development. “With recent, strategic promotions on our executive team and 14 new locations opening in the U.S. this past year, we look forward to continuing our headway in franchise sales in 2020. With that in mind, we knew it was important to bring on a partner like Trevelino/Keller who understands the industry and can help us demonstrate what it means to be a part of the Paris Baguette family to potential franchisees martech.”
“Paris Baguette has demonstrated great success internationally, providing us with a unique opportunity to deliver a brand position in the U.S. that the industry and franchisees will rally around,” notes Dean Trevelino, principal at Trevelino/Keller. “Coupled with their size and success is a legacy of rich baking tradition that will resonate with both franchisees and the consumer marketplace. From an integrated marketing standpoint, we have a wealth of content to leverage.”
Trevelino/Keller brings 17 years of public relations and brand reputation experience to the partnership. After seeing the firm’s rich experience and client base in the franchise industry, Paris Baguette tapped Trevelino/Keller to support in their franchise sales expansion plan into the U.S.