TripleLift, the ad tech platform elevating digital advertising across every screen, announced that it has hired two new executives to join the company’s c-suite. Meredith Brace will serve as TripleLift’s chief marketing officer (CMO), working out of TripleLift’s New York office. Marjorie Ajero, also located in New York, takes on the role of chief human resources officer (CHRO) and newest member of Office of the CEO. Meredith will report directly into TripleLift’s Office of the CEO and Marjorie will report to board chairperson, Eric Roza.
In her new position, Brace is responsible for overseeing TripleLift’s presence in the ad tech marketplace showcasing the company’s expertise in retail media, CTV and creative technology. Brace joins TripleLift from XR Extreme Reach, where she served as CMO. In that position, she helped rebuild and rebrand the company and built a growth model to generate and track marketing-influenced pipeline and revenue. Prior to XR Extreme Reach, Brace was CMO at Samba TV, where she developed and executed strategic business planning, GTM plans, brand management, and insights-based marketing analysis for marketing initiatives. She has also held senior positions at companies including FOX Networks, true[X] and Microsoft.
“I have long been a fan of TripleLift and the work they have been doing – the company has been a leader in creative innovation and known for quality at scale,” said Brace. “TripleLift is highly regarded for its unique, creative formats and solutions by our customers and partners. I am excited to lead the next phase of the company’s story and marketing vision that will continue to fuel our growth in areas like CTV and retail media. This is a team full of visionaries and I have no doubt 2025 will be an incredible year for us.”
Ajero serves as TripleLift’s CHRO, a newly-created role where she is responsible for leading the company’s HR and workplace planning and operations. Ajero joins TripleLift from MA People Partners, a company she founded that offers people strategy consulting with expertise in building and scaling the function, M&A transactions and labor relations. She has also previously held HR leadership roles at companies like Feedback Loop, Bettercloud, and Group Nine Media.
“The amount of change happening at TripleLift right now is incredibly exciting to me and I’m very much looking forward to being a part of the new evolution of TripleLift,” said Ajero. “This is a talented team and I’m eager to contribute to our shared success and help drive our people-focused initiatives forward. With this team in place, TripleLift is well positioned to be the leading ad tech company in the industry.”
“As TripleLift has re-entered a period of rapid growth in ad spend, I’m thrilled to welcome Meredith and Marjorie to lead our marketing and people functions in support of this,” commented Eric Roza, TripleLift board chairperson. “TripleLift is truly the most creative SSP on the market today. Having creative and innovative talent such as Marjorie and Meredith will do much to continue this positioning now and in the years to come.”
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